The SoNo Collection Celebrates The Holidays With Special Events

Press release from The SoNo Collection:

Dec. 3, 2020

From shopping to celebration, the holidays are going to look different this year, but the spirit of the season will be as big and bright as ever at Fairfield County’s The SoNo Collection. Located just 40 minutes from Westchester County and an hour from New York City, the upscale retail destination in the heart of South Norwalk has unveiled an exciting lineup of seasonal events and services – from complimentary, socially distanced photos with Santa and Spot Holder technology that keeps guests’ place in line, to an enhanced curbside service program and all the stores needed to get all of your holiday shopping done in one place. With all that and more, The SoNo Collection is sure to be a go-to destination in the tri-state area for every age looking to embrace the joy of the holidays.

Since its debut in 2019, The SoNo Collection has been a hub for art and culture in the Norwalk community. This year it’s marking its second holiday season with one-of-a-kind art installations, larger-than-life décor, and seasonal surprises for the whole family. “This holiday season is going to be like none before, and we’re excited to invite residents and visitors from across the region to join in a socially distanced, community safety conscious experience at The SoNo Collection,” said Senior General Manger, Matthew Seebeck. “We have so many wonderful features to share including unique art activations, holiday photo opportunities, and interactive installations, while keeping the safety of our guests as our top priority.”

Open daily from 11am to 8pm right up to the night before Christmas, The SoNo Collection’s thoroughly modern, tech-forward take on holiday shopping and fun includes the following:

Santa Snow Globe Experience

Santa Claus will be meeting, greeting and posing for complimentary photographs with kids while safely socially distanced inside a giant snow globe. Parents and children will be able to walk up and engage Santa with their Christmas wish lists and hopes for the year ahead and snap their own photographs for free. Prefer not to stand in line? Reserve your spot with Spot Holder, a cloud-based line-management platform from Waitwhile that enables shoppers to make a reservation with Santa and hold their place line while they shop, dine, and enjoy holiday décor and artworks onsite. (Enjoy the Santa Snow Globe experience on weekends from November 29 - December 20: Fridays 4pm-7pm, Saturdays & Sundays 11am-5pm. Face coverings for visitors and Santa may be required during your contactless visit.)

Artwork & Seasonal Activations

The SoNo Collection’s array of vibrant murals, modern sculptures and one-of-a-kind art installations will shine through the holidays. Discover new holiday-themed additions through the season including:

· Unlock your own sound-and-light show with a walk through the Holiday Bells Grove in the People’s United Magnificent Room featuring a 24-foot center bell with 1.6 million LED filaments and six smaller bells activated by the movements of viewers to spur a symphony of illuminating lights and sound. (Take a peek here.) On Shopping Level 2, guests are encouraged to check out the Cheer Deer, a towering topiary reindeer trimmed to perfection and standing eight-feet tall; Mom’s Basement dressed up with pink Christmas trees arranged for fun, retro holiday moments; and a seven-foot-tall Menorah to mark the celebration of light over the eight nights of Hanukkah. Additionally, there are holiday-themed backdrops and murals throughout The SoNo Collection for picture-perfect settings to enjoy alongside family and friends.

· Arriving just in time for the holidays, Lazy & Twirly flower sculptures by Evansville, Indiana-based artist and muralist Cooper will brighten the sculpture garden balcony near The People’s United Magnificent Room. Cooper’s vibrant mural that represents fresh interpretation of the wonder of nature is currently being installed, with the unique sculptures set to make their debut in December. The new sculptures will be the latest in The SoNo Collection’s ever-growing collection of more than 20 works of featured art. Works include the interactive sculptures Euclid and The Cloud by internationally renowned Brooklyn-based artist Jen Lewin on permanent display at the Southwest Plaza Entrance and the third-floor marketplace; the new three-dimensional sculpture Bear by Brazilian visual artist Alex Ferror at street level in The SoNo Garden, Level 3; and BeBold, an outdoor sculpture by Chicago-based artist and designer Matthew Hoffman on Level 3 near Bloomingdale’s.

Give the Gift of Warmth

As we head into the holidays, The SoNo Collection is proud to partner with Catholic Charities to help celebrate the season of giving. This year’s Warm for the Winter Coat Drive will collect new coats, hats, scarves and mittens for distribution free of charge to provide warm-weather essentials to those challenged during this very unusual year. Guests are encouraged to donate new items within designated bins located throughout The SoNo Collection, from November 20 - December 11, 2020. (For more information, visit here). This initiative is taking place at Brookfield Properties shopping centers across the country.

Shopping & Safety

Fill your holiday gift list with Curbside Pickup available during standard hours throughout the holidays: Simply place an order with a participating store or restaurant and proceed to the Mall Curbside Parking Area with labeled spaces for guests to provide their exact location pickup when they arrive. For details, visit here. The SoNo Collection has also instituted safety measures from social distancing reminders to extra space in common areas to ensure that guests feel safe and shop happy through the holidays. For details, visit here.

Happy Holidays from The SoNo Collection!

This press release was produced by The SoNo Collection. The views expressed here are the author's own.