Friendly's Testing Curbside System Combining Old, New Concepts

VERNON, CT — Friendly's is combining an old-school concept with new technology to test out a unique curbside ordering and pickup system and further combat the coronavirus pandemic.

The test restaurant is in Vernon on state Route 83, or 103 Talcottville Road. The program is called Drive-Up Ordering on the Friendly's website.

Friendly's officials said the new system for purchasing takeout orders is "completely contactless" and operates like a "virtual drive-through." Consumers can review a menu board and access Friendly’s Drive-Up Ordering digitally from a QR code posted at select parking spots in the parking lot. Clear instructions are posted on large signs.

"With the implementation of Drive-Up Ordering, Friendly’s is offering a new and unique method for consumers to order and enjoy our food that maximizes safety and minimizes time spent," said Kenny Bjork, the regional vice president of company operations for parent FIC Restaurants Inc. "Friendly's continues to search for programs that fulfill our mission to support families and the communities we serve. Right now, that means focusing on creating the safest ways to feed our guests and ensuring that visiting Friendly's is a beacon of light during the cold months ahead."

The menu includes an assortment of Friendly's most popular options and ice cream favorites.

No timetable was announced to expand the service to other Friendly's if the Vernon test is successful.

Friendly's has other Connecticut locations in:

• Enfield
• Windsor Locks
• Willimantic
• Norwich
• Newington
• Avon
• Plainville
• Southington
• Bristol
• Naugatuck
• North Haven