18|8 Fine Men's Salons Opening in Coral Gables

Calling all men: there is a new salon in town waiting just for you.

18|8 Fine Men’s Salons, which channels the essence of cool confidence directly to its discerning clientele, announced today the opening of its new salon in Coral Gables. Offering hair and grooming services in an upscale salon environment just for men, 18|8 Fine Men’s Salon of Coral Gables is set to open on May 6 in downtown Coral Gables at 261 Miracle Mile.

Leaving men looking their best – and feeling even better – 18|8 offers men the same transformative effect from which the 18|8 name was derived. The brand embraces the transformative impact of adding 18% chromium and 8% nickel to steel to create stainless steel. 18|8 Fine Men’s Salons offer distinctive and broad range of hair and grooming services in semi-private areas to transform a man to look and feel his absolute best.

“When men walk into 18|8, they will quickly realize this is not an ordinary salon. It’s a retreat from the outside world where they can relax and unwind,” said Patrick Mitchell, owner of the Coral Gables location and a 20-year hospitality marketing and sales executive. “At 18|8, men can feel comfortable, sit back and enjoy all that we have to offer – that is, premium services at an affordable price. We are incredibly excited to be introducing this to gentlemen here in Coral Gables and the surrounding communities.”

At 18|8, men can relax in the brand’s signature lounge area before their grooming services. In addition to haircuts and styling (modern and classic), 18|8 offers straight edge hot lather shaves, facials and skin care, scalp treatments, waxing services and nail grooming. The 18|8 team takes the time to learn about its clients, their personalities and special needs, and then caters services to mirror their lifestyle choices. Customers may even purchase memberships that cover prepaid hair and grooming services.

“This is far and away the most original and imaginative place for men to have their hair and grooming needs taken care of in Miami,” added Mitchell. “Upscale men’s grooming is an unfilled niche. 18|8 offers a comfortable, relaxing atmosphere for men paired with an exceptional commitment to service quality and hospitality. Customers will love the attention and care they receive; there is not another place like this for them right now…a new salon, respectfully his.”

Scott Griffiths, who launched 18|8 Fine Men’s Salons in 2002, has a track record of creating breakthrough brands. Given his company’s successes during the past decade, he recently began franchising 18|8, sharing the opportunity for driven entrepreneurs such as Mitchell to become part of its growth. Griffiths is a recognized marketing and branding trendsetter who has created and build industry-leading companies across several sectors. Recently, Griffiths cast his golden touch on the hair care industry with 18|8 and by creating the brand Mitch for Men from Paul Mitchell.

“We’re thrilled to have Patrick in the 18|8 family. He shares our passion for the business,” said Griffiths, who serves as CEO of the company. “We look forward to seeing him grow his business with our family – it’s important that our proven business model offers franchisees something they can feel great about running.”

The Coral Gables salon can be reached by email at 188coralgables@gmail.com or by phone at (786) 675-6929.

About 18|8 Fine Men’s Salons

Claiming its name from the original formula for stainless steel, 18% chromium + 8% nickel added to steel, 18|8 Fine Men’s Salons offers its clients that same transformative effect – leaving men looking better, feeling better and performing better. Since launching in 2002, 18|8 has established itself as the only men’s salon catering to a discerning clientele with an upscale suite of hair care and salon services. 18|8 Fine Men’s Salons currently has 400 stores operating and in development.

To learn more about 18|8’s services, visit www.eighteeneight.com.