Public Pricing® Auction System Chosen to Sell Luxury Home

“Rather than guess what the public will pay, then reduce the price 4 times to find out, Public Pricing® shortcuts to ‘What is the public willing to pay, now?’ Let the public, not the owner or broker, determine the true value of this home on July 17 and not later.” -- Fred DeFalco, Realtor®, Auctioneer, Real Estate Strategist, and Founder of the new Real Estate Resource Center in Boca Raton, Florida.

BOCA RATON, Fla. (June 28, 2019) – Thousands of South Florida luxury properties sit on the market for hundreds of days, some multiple years. However, the most recent million-dollar-plus home that veteran real estate broker Fred DeFalco sold utilizing his Public Pricing® Sealed Bid Auction System attracted 10 offers in 30 days, closing in 40 days.

DeFalco’s newest Public Pricing customer is selling his luxury estate at 17122 Avenue Le Rivage (photos and virtual tour: www.17122ave.com) in the exclusive, gated Le Rivage community in Boca Raton. The homeowner contacted DeFalco and initiated Public Pricing to ensure the home sells by July 17. Bidding has begun without a minimum or reserve (all bids accepted). “Selling and buying homes is sometimes brutal,” said DeFalco. “The trademarked Public Pricing system (www.PublicPricing.com) is collaborative. Bidders may scrutinize everything, including the bidding process and the bids themselves, before signing anything.”

‘MORE THAN A THIRD OF AMERICANS CRY WHILE SELLING THEIR HOME’
According to a new Zillow® survey, “36 percent of all American home sellers have cried at some point while selling their home, a nerve-wracking experience that can rival a divorce or dramatic break-up in terms of stress. A whopping 20 percent of all sellers who admitted to shedding tears did so five or more times during the agonizing process.”

“That survey doesn’t surprise me in the least,” said DeFalco. Zillow stated that “among the reasons for anxiety, 70 percent of sellers surveyed for the study acknowledged uncertainty over the sales price while 69 percent worried their home wouldn’t sell within their desired timeframe.”

In April, at age 65, DeFalco opened the Real Estate Resource Center in Boca Raton, closing his brokerage after 19 years to join eXp Realty, a full-service international brokerage founded in 2009 and dubbed “the Amazon and Netflix of the real estate industry.” DeFalco vows to leverage 42 years of real estate experience to revolutionize the real estate brokerage business, with a focus on luxury real estate marketing. DeFalco’s Public Pricing is unique and proven as a home selling system.

WHAT IS THE TRUE VALUE OF 17122 AVENUE LE RIVAGE?
Surrounded by pristine lakes and tropical foliage, Le Rivage is built on a secure, 35-acre private island with just 18 estate homes. The charming custom home at 17122 Avenue Le Rivage is professionally decorated and fully furnished. Bids are being placed for the home fully furnished or unfurnished. Le Rivage is the ultimate in private, quiet, luxury lifestyles. The exquisite enclave features a tennis court, private walking trail, and 24/7-guarded security gate. The beautifully maintained, 5,901 AC square-foot estate includes 5 bedrooms, 5 full and 2 half baths, 4-car garage, and lake views on over a half acre.

The home is available to tour Saturdays from 1 to 3 p.m. and Wednesdays from 5 to 7 p.m.; text Fred DeFalco at (561) 702-3757.

The MLS listing price of $175,000 is the minimum deposit that will be required from the eventual buyer to enter a purchase agreement with the seller. “We’re inviting everybody (the public) to price this home,” explained DeFalco. Also, those who tour can participate in the Public Pricing contest “Guess The Final Selling Price” and get a chance to win $10,000 with a scratch-off ticket as well as be entered into a PowerBall® pool. The average selling price in these guesses submitted, frequently equals the final highest selling price.

When asked what the differences and benefits of Public Pricing are, DeFalco states, buyers have proof they are working with a serious seller. Public Pricing generates an immediate and sustained response (30-45 days) from potential buyers. Bidders may tour the home freely without hassle. Instead of a 10-page contract, bidders simply complete a one-page, one-minute form. The Public Pricing system ensures price objectivity, as there can be a 33% spread among sellers’, brokers’, and appraisers’ opinions. All focus is placed on the property and the offering, on its value not a price.

DeFalco’s role is to develop and manage the sales strategy and leverage the most effective marketing methodologies. The focus is to meet the owner’s time objectives. “Utilizing Public Pricing, we arrive at the ‘true market value’ of the property in 30-45 days,” assured DeFalco.

Take a video tour tour of the magnificent luxury home at 17122 Avenue Le Rivage in Boca Raton.

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Public Pricing (www.PublicPricing.com) is a seller and buyer collaboration sales system, focusing on the real estate offered with no specific pricing predetermined. The system was developed by Fred DeFalco during his 42-year real estate career as a broker and auctioneer. In 2010, the system was so developed and systematized that Public Pricing was trademarked by the U.S. Patent Office. The foundation of the Public Pricing system is generating foot traffic and convincing the public to consider the real estate offered, not a price on the real estate. The Public Pricing system works in any market, good or bad. For more information contact Public Pricing at (561) 702-3757.