Hair Salon Returns to Downtown Main Street

Gregory Brady is bringing a beauty back to downtown Dunedin.

And he's bringing Broadway's Awaken Organic Skincare & Boutique with him.

Brady, who owns the bright green and orange corner building at 351 Main Street, intends to open "Salon GW" at the end of March. 

Brady said he's working to resurrect the location as a six- to-seven-day-a-week hair, skin and beauty destination by March 25. 

"It's kind of the logical thing right now," he said. 

Brady said he wants to keep the salon simple. One side of the building will be equipped with five stations that he'll contract to local stylists.

"They'll be on their own," Brady said. "They'll have the freedom to do what they want with color, product, or whatever their vision is."

The opposite side will be for Gina Vincelli's business Awaken Organic Skincare, which is soon relocating from its Broadway home. The boutique specializes in organic skin and nail treatments.

"It will be nice complimenting each other and sharing clients," Brady said. 

The location has been a hair and beauty salon since 1952, when it was called Dunedin Beauty Shop.

Brady took over in the 1980s, where he operated it as Gregory's Salon for about 20 years. He bought the building from Tom Anderson in 2005, according to Pinellas County property records. He sold Gregory's Salon a little more than two years ago and it operated under the new ownership as Main Street Hair until it closed at the end of January 2013.

Get more local news delivered right to your inbox or smartphone every day with the free Dunedin Patch newsletter.

Related Coverage:

• Main Street Hair Closes in Downtown Dunedin
• Merchant Awakens to Organic Possibilities in Skincare
• Businessman Moves From Hair to 'Operation Destination'