Kroger Commits to Georgia Dairy Farmers on "Milk Makes Amazing"

ATLANTA (March 13, 2019) – The Georgia Department of Agriculture’s Georgia Grown program is partnering with over 168 Kroger stores across the state as part of the “Milk Makes Amazing” promotion. Driven by Milk on My Mind, a dairy awareness program initiated by the Agriculture Commodity Commission for Milk, the partnership with Kroger aims to educate consumers about the benefits and versatility of milk and dairy foods.

"Part of the Georgia Grown mission is to support our local farmers by introducing our communities to some of the amazing products made right here in the state," said Georgia Agriculture Commissioner Gary Black. "We're proud to promote some of Georgia’s most authentic products at Kroger stores across the state."

“We are excited about the unique opportunities the ‘Milk Makes Amazing’ campaign provides to promote our local dairy farmers and educate our communities,” says Felix Turner, corporate affairs manager for Kroger’s Atlanta Division. “Through this campaign, we are making it easy for Kroger customers to support Georgia farmers and purchase Georgia Grown products.”

Guests shopping at Kroger locations across the state can expect to see Georgia Grown milk and dairy products showcased through in-store and digital advertising. The recipes and video walkthroughs from local chefs demonstrate easy dishes to entertain friends and family with Georgia Grown dairy products. The videos will appear on popular social media platforms under the tagline: “Milk Makes Amazing” (#MilkMakesAmazing).

Milk on My Mind was developed by The Partnership on behalf of Georgia Dairy Farmers. The Milk Makes Amazing campaign is a collaboration between GA ACCM, Kroger and Georgia Grown. For more information about the program, or to watch the videos and download the recipes, please visit milkonmymind.com.

ABOUT KROGER

At The Kroger Co., we are dedicated to our purpose: to Feed the Human SpiritTM. The Company focuses its charitable efforts on hunger relief, K-12 education, women’s health initiatives and local organizations in the communities it serves. Kroger’s Atlanta Division is headquartered in Atlanta, Ga., and is one of the Southeast’s largest retail grocery chains with more than 183 stores, covering Georgia, Eastern Alabama and South Carolina.

About Georgia Grown

The Georgia Grown program provides a powerful new branding tool as well as education, marketing and business connections to expand agribusinesses and the agricultural industry throughout Georgia. Learn more today at: www.GeorgiaGrown.com.