Fifth Third Bank Launches Kennesaw 53 Yard Drive Campaign

KENNESAW, GA — Fifth Third Bank (Georgia) recently announced its new 53 Yard Drive Campaign in partnership with the Kennesaw State University Owls football team at Fifth Third Bank Stadium. When the KSU football team completes a successful, scoring offensive drive of 53 yards or more, KSU fans attending the game will receive 53 points in the KSU Rewards App. A push notification will be sent to all app users each time this happens. Points can be used for concessions, merchandise and other spirit items announced throughout the season.

“We are a proud partner of Kennesaw State University, and we want to see the football team, faculty and staff, fans and all of the rest of the KSU family continuously win,” said Randy Koporc, regional president for Fifth Third Bank (Georgia). “This initiative was designed to further enhance the fan experience and bring even more excitement during this football season. I look forward to a winning year.”

"We are excited for this initiative by Fifth Third Bank that will continue to enhance our game day experience,” said Milton Overton, Director of Athletics at Kennesaw State University. “The Owl Rewards App is a great way for fans to stay engaged with KSU Athletics and earn points to redeem at future events. We are thankful for our partnership with Fifth Third Bank and its dedication not only to the university but to our community.”

In addition to the points, Fifth Third will donate $100 to The CARE (Campus Awareness, Resource & Empowerment) Center at Kennesaw State University for every offensive drive of 53 yards or more - up to $5,300. CARE Services offers support to students who have experienced homelessness, food insecurity and/or are in the foster care system.

At the first game on August 31 against Point University, the KSU owls completed six offensive drives of 53 yards or more. As a result, KSU CARE will receive $600 from Fifth Third Bank and fans received a total of 318 points in their app.

“The services that CARE offers to university students in need could not be done without vital partners like Fifth Third Bank, and we are excited about this new fun way we will receive funding to support our programs,” said Marcy Stidum, Director of CARE Services.

Since its inception in 2011, CARE has served over 1600 individual students. In 2017, more than 9 percent of KSU students experienced some form of homelessness, and 36 percent of the 9 percent were food insecure. From August 2018 to July 2019, CARE’s two campus pantries provided food to 500 students.

Fifth Third Bank entered the Georgia market in 2008 with the acquisition of First Horizon Bank. The Bank has 30 locations in the Atlanta area, including in Kennesaw, Roswell, and other areas of Cobb County, and three locations in Augusta. The Bank recently announced it plans to welcome additional branches throughout Atlanta in the next two years.

Kennesaw State University is the third-largest university in Georgia, offering more than 80 graduate and undergraduate degrees, including doctorates in education, business, nursing, and international conflict management.