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Why Fitness Entrepreneurship is so Rewarding
Whether you're a new fitness lover or a lifelong gym rat, here are a few reasons starting your own venture could feel so good.

If you’ve ever imagined going into business on your own, you’ve probably thought of it as a lot of things. Maybe you’ve imagined it to be exhausting, or exciting, or freeing. But have you envisioned how rewarding it could be? While we have firsthand experience in this area, that’s not all we’re relying on. In fact, study after study has found that people are just happier when they’re self-employed.
In this post, we’ll take a look at why fitness entrepreneurship is so dang rewarding and how you can claim a piece of the pie for yourself.
Let’s dive in.
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Self-Employment, by the Numbers
Self-employment looks and sounds great from the outside, but is it really all it’s cracked up to be on the inside? The answer is yes! Here are some self-employment stats to support it:
- 70% of self-employed people feel they have achieved work-life balance
- 94% would never go back to working in a traditional job setting
- 55% fell less stress than in their regular jobs
- 54% say they are generally healthier than they were before they were self-employed
As you can see, people that took the leap to start their own ventures are generally pretty happy they did. What's more, they feel healthier and more balanced than people who are still working away at a 9-5. While this is true in virtually any self-employment space, it's particularly pronounced in the fitness entrepreneurship arena.
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4 Reasons Fitness Entrepreneurship is so Rewarding
Whether you’re a new fitness lover or you’ve been a gym rat all your life, here are a few reasons starting your own venture could feel so good:
1. Anyone can do it
Getting a great job used to mean spending nearly a decade in advanced programs, earning degree after degree.
Today, however, that’s just not the case. In fact, in 2019, one survey found that only 56% of self-employed professionals had a college degree. Even better? Among small businesses started in the last two years, there’s no revenue difference when you compare those with and without college degrees.
When the requirement for advanced degrees falls away, so does the barrier to entry. Anyone can start their dream business and make a successful life for themselves. All you have to do is want it and work hard.
2. The possibilities are unlimited
Right now, 83% of self-employed people say they chose their lifestyle and made their own destiny.
These aren’t people who were fired or laid off from their other jobs - these are people who consciously chose to step out on their own. While that may seem scary to people who are used to the security and predictability of a regular job, there’s a tremendous amount of opportunity in that.
In fact, some self-employed people love it so much that they go on to be serial entrepreneurs, running or starting more than one business at a time. Most serial entrepreneurs have run three companies throughout their careers.
Finally, there’s a place for everyone in the world of entrepreneurship. Even if you’ve never run a fitness operation before, you’ll be heartened to know that that is not a prerequisite. In fact, 16% of self-employed individuals work in a completely new field or industry than they did when they were traditionally employed.
That’s what’s so great about the world of entrepreneurship: it respects individuals willing to expand, transition, or pivot their skill sets.

3. It may actually be less stressful
While 75% of people anticipated that they would work harder at their self-employment position than they did in their traditional one, only 60% of people report that’s actually the case.
Additionally, only 20% of people report being more lonely at work. While the demands of self-employment are undoubtedly unique, it goes without saying that things just feel different when they’re in your hands and your hands alone.
The majority of self-employed people say they’re less stressed, enjoy more work-life balance, earn more, and are healthier than they were in their traditional jobs.
4. It offers more freedom
Finally, self-employment, especially in the fitness entrepreneurship space, offers a tremendous amount of freedom it would be impossible to access in a traditional job.
In fact, 22% of people considering self-employment say they’d do it for control, while 22% say they’d do it for fulfillment. 65% of self-employed professionals say they love the freedom to choose when to work, while 44% value the freedom of choice about which projects or clients to work with.
In the fitness space, that freedom means deciding where you want to establish a business, which classes or training programs you want to offer, and which clients you want to work with. While hard work is still guaranteed, there’s nothing quite like doing it for yourself every single time and reaping the payoffs of your own hard work.
The Payoff of Joining the Fitness Entrepreneurship Space
If you’re looking for a way to build a life that keeps you active, allows you unlimited earning potential, and lets you do something you love every single day, fitness entrepreneurship may be for you. As you can see in the statistics listed above, entrepreneurship offers a greater sense of freedom and control, a better work-life balance, and less stress than many traditional positions. Those benefits show no signs of slowing any time soon.
As the world continues to change post-COVID-19, we’ll likely see many more traditionally employed people setting out on their own and reaping the benefits of all self-employment employment has to offer - especially in the fitness entrepreneurship space.
Ready to learn more about fitness entrepreneurship for yourself or to find out what Alloy has to offer?
Request your free information packet today. Our cutting-edge personal training system set the mold for the rest of the fitness franchise industry, and we’re happy to help you learn more about our opportunity and whether running an Alloy Franchise could be right for you. Contact us today.