In preparation for the summer seltzer season, White Claw just unveiled its brand-new flavor called Pure – a package alternative to vodka soda in a can. This weekend in Chicago, White Claw (the nation’s #1 selling hard seltzer brand) is rolling into town on a custom, Pure Mobile to give Chicago residents the first taste of its new product before it hits shelves nationwide. The product, appropriately named Pure, serves as a packaged alternative to vodka soda and has already generated a fan-crazed response among consumers. Chicago will be one of the first of 9 markets to receive this special access this weekend.
They’ll hit the road starting April 18 and land in Chicago on April 19 and 20, and fans who are interested in following along can track their locations through the brand’s Facebook page and Instagram feed using the hashtag #DrinkPure.
These custom, decked out White Claw trucks and sneak peek events will be a first for the company, as nothing like this has been done before at White Claw.
Specific timing/locations include:
Friday, April 19th: Wrigleyville
· Noon-1:30pm Houndstooth Saloon, 3369 N Clark St
· 2:00-3:00pm Sluggers, 3540 N Clark St
· 5:00-6:00pm Deuces & Diamonds Club, 3505 N Clark St
· 6:45-7:45pm The GMan Tavern, 3740 N Clark St
Saturday, April 20th: Wicker Park & Old Town
· 2:00-4:00pm Paradise Park, 1913 W North Ave
· 5:00-7:00pm Happy Camper, 1209 N Wells St
· 8:30-9:45pm Benchmark, 1510 N Wells St
