Local Mom Launches Products that Promote Kids Empowerment

B. Whimsy Co., an innovative children’s wellness brand founded by local mompreneur Amy Rudolph, has launched a line of imaginative Fairy Mist sprays that feature soothing scents, thoughtful themes, and "Magical Messages" that empower kids of all ages to navigate everyday life situations. B. Whimsy Co. is passionate about creating quality products that promote children’s overall well-being with an engaging, fun and whimsical twist.

B. Whimsy Co.'s four Fairy Mists—B. Happy!, B. Sleepy!, B. Okay! and B. Brave!—were created to encourage kids to magically shift their mindset, brighten their mood and spread joy to others around them. Made with all-natural ingredients and sprinkled with a touch of “fairy dust,” the Fairy Mists rely on B. Whimsy Co.'s adorably branded fairies, wizards and magical wands to give kids the confidence they need to confront whatever challenge they’re facing. Under parental supervision, kids can spray the Fairy Mists on their pillow or favorite stuffed animal before bedtime, in their closet or under the bed to keep "monsters" away, on their jersey before the big game, on ballet shoes at the dance recital, on their school backpack before a tough test—or in any situation where they need a bit of inspiration or reassurance. The "Magical Messages” that are attached to each Fairy Mist bottle feature playful rhymes that remind children to connect with the power they already have within, and let it shine through.

Rudolph, a longtime LaGrange resident, had already developed the concepts for B. Happy!, B. Sleepy! and B. Brave! when the pandemic hit. In talking with her mom friends, she realized that perhaps now more than ever, parents were looking for productive tools to comfort kids by helping them overcome their fears, ease anxiety, get a good night's sleep, boost self-esteem and feel positive. That led to the addition of B. Okay! She says, "When raising my two daughters, I was always looking for fun and imaginative ways to help them through their daily hurdles and buy myself a little time. I found that redirecting their attention to fun, magical things while encouraging them worked wonders. B. Whimsy Co. was born from a desire to provide parents with playful and effective methods to reassure and empower their kids."

Rudolph believes that kindness is contagious and positivity perpetuates, which is why her company is committed to donating 10% of net proceeds to various children's charities. The Fairy Mists are available for purchase at BWhimsyCo.com, and additional products are coming soon. Follow B. Whimsy Co. on Facebook and Instagram to be the first to know about new product launches, promotional offers and more.