Local Voices

Check Out This Business's Auditions for 'Shark Tank'

Chocolate Therapy opened its Framingham location in 2012, and in 2014 MetroWest Chamber named it a finalist for small business of the year.

A Framingham small business auditioned for the television show Shark Tank on Thursday, Jan. 16, in Miami, Florida.

Chocolate Therapy, owned and operated by Framingham couple David and Pamela Griffin, was one of 700 entrepreneurs to audition for the popular ABC television show.

They were given the opportunity to do a 1-minute pitch of their business to a member of the Shark Tank casting team. Shark Tank, is a business-themed reality show, that won the 2014 Emmy award for “Outstanding Structured Reality Program.”

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If you have never seen the show, entrepreneurs enter the “Tank” and must try to convince - via a quick pitch - the “Sharks” to part with their own cash and give invest in their business. Sharks include billionaire Mark Cuban, owner and chairman of AXS TV and owner of the NBA basketball team the Dallas Mavericks; real estate mogul Barbara Corcoran; “Queen of QVC” Lori Greiner; fashion and branding expert Daymond John, venture capitalist Kevin O’Leary, and technology innovator Robert Herjavec.

The couple posted on the company’s Facebook page “...VERY good audition along with 700 others! We will know in a month or so and now we wait. Fingers crossed!”

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Chocolatiers Pam and David opened their first Chocolate Therapy store in Dedham in 2011; and a second Framingham shop at 50 Worcester Rd. in December 2012.

The couple create award-winning chocolates with the goal of indulging the senses. The chocolates sometimes pair healthy ingredients with dark chocolate.

For example, the “castaway” is a dark chocolate meltaway with coconut oil, topped with crunchy black and white sesame seeds. The “aristaeus” is a dark chocolate truffle infused with cold pressed olive oil and sprinkled with sea salt.

Using the premise that dark chocolate is good for you, the couple creates delicious confections. They also use other antioxidants like tea, berries and pomegrante, in their chocolate creations.

Last summer, Chocolate Therapy in Framingham handcarved the world’s largest chocolate goat for Beekman 1802. The goat, which took 50 hours to sculpt, helped the New York-based company celebrate its new goat milk fudge sauce.

In November, Chocolate Therapy began producing a Farmhouse collection of chocolate for Beekman 1802,

Also last summer, David and Pam delivered chocolate opera classes to U.S. Supreme Court Justice Ruth Bader Ginsburg.

The Framingham location offers very popular chocolate and wine tasting events, as well as ladies night out events.

The MetroWest Chamber of Commerce named Chocolate Therapy one of its three finalists for small business of the year in 2014.

The small business, located in a strip mall off Route 9 East in Framingham, also has a partnership with Framingham Girl Scouts and Girl Scouts of Eastern Massachusetts. More than 2,000 Girl Scouts have learned to make chocolate through a special badge workshop.

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Photos courtesy of the Chocolate Therapy Facebook page

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