Black Friday Deals Not Improving? Who's Got the Best?

By CHARLENE ARSENAULT (Patch Staff)

Black Friday shoppers are a force. Shrewd and informed, these consumers look not only for the best deals, but fresh deals.

WalletHub, a personal finance website, released its 2015 Black Friday Freshness Report, analyzed and compared America’s favorite retailers based on the proportion of deals they repeated this year and the difference in prices for those offers from Black Friday 2014.

Overall, WalletHub found that in 2015 11 percent of all deals are recycled. Among the retailers, Big Lots has the most repeated deals, totaling 16.4 percent of its current offers. Staples has the least, at 5.1 percent.

“With all the hype around Black Friday, consumers expect retailers to wow them with new and better deals when the event rolls around again,” said WalletHug. “On the most recent holiday shopping survey from BestBlackFriday.com, 81 percent of respondents said that ‘Black Friday deals are not improving from previous years.’”

Here’s a breakdown of the retailers and the percentage of their offers that aren’t new:

1. Big Lots, 16.4 percent
2. Costco, 16.3 percent
3. Best Buy, 14.6 percent
4. Ace Hardware, 14.5 percent
5. CVS Pharmacy, 13.3 percent
6. Macy’s,12.2 percent
7. Sears, 11.4 percent
8. hhgregg, 11.2 percent
9. Office Depot and OfficeMax, 11.1 percent
10. Meijer, 10.3 percent
11. Amazon, 10.2 percent
12. Kohl’s, 9.4 percent
13. Target, 9.4 percent
14. Wal-Mart, 7.9 percent
15. JCPenney, 5.3 percent
16. Staples, 5.1 percent

Find the complete findings on the report here.