Plymouth Crossings Goes Purple on "Longest Day" for Alzheimer's

Alzheimer’s disease impacts nearly six million Americans and over 500,000 individuals and caregivers in Massachusetts. A person’s risk of developing the disease roughly doubles every five years after their 65th birthday.

To help raise awareness and funds for the Alzheimer’s Association as part of “The Longest Day” annual campaign, Benchmark Senior Living at Plymouth Crossings, an assisted living community in Plymouth, Mass., hosted a full day of fundraising and entertainment on June 21. The campaign is an extension of the community’s mission of elevating human connection and keeping its residents, their family members and associates connected to what matters most in their lives. Benchmark is a national partner of the Alzheimer’s Association and raised more than $80,000 for Alzheimer’s research and education in 2018.

“Alzheimer’s disease affects many of our residents and their family members as well as our friends and neighbors in the areas we serve,” says Fatima Feliciano, executive director of Plymouth Crossings. “Every single day we work to fight the darkness of Alzheimer’s and dementia, so there is no better time than the longest day of the year to raise awareness and money for this important cause.”

On Friday, Plymouth Crossings debuted an art gallery to sell watercolor paintings, created mostly by the community’s Mind & Memory residents, along with other homemade goodies with the goal of raising $1,000. The gallery is an extension of Plymouth Crossings’ effective art therapy program, which enhances the quality of life for those with dementia because it improves symptoms of the disorder. The community’s residents also enjoyed a day full of games, other entertainment and even purple-themed food to commemorate the cause.

Many of Benchmark’s 58 independent living, assisted living and memory care communities located throughout the Northeast participated in “The Longest Day” to help reach Benchmark’s corporate goal of raising $100,000 in 2019 for the Alzheimer’s Association.

For more information about Benchmark Senior Living at Plymouth Crossings, click here.