Rocco's Doughnuts Comes To Westborough

WESTBOROUGH, MA — Some delicious artisan donuts are making a new home in Westborough. Rocco's Doughnut Company opened their Westborough location in late March and business is booming. The business has a shop in Millbury as well.

Rocco has branded itself as a specialty donut shop, selling hand-cut donuts with a multitude of fun flavors including Fruity Pebbles, Maple Bacon and Dunkaroo. If you're wondering how popular the business is — in its first four days of business in Westborough, Rocco's sold 10,000 donuts. The business threw in the added bonus that the first 100 customers at the new Westborough location got a free T-shirt.

One donut at Rocco's is $3.50, a box of four is $12.50 and a half dozen is $18 and a dozen is $34.

The business has a significant social media presence with 10,144 likes on Facebook and 10,497 follows. On Instagram Rocco's has 11.3k followers with a seemingly endless amount of tagged posts featuring the donuts as the star with picturesque backgrounds around town.

The shop hours are Thursday, Friday, Saturday, 6:30 a.m to 3 p.m. (or until sold out); Sunday, 6:30 a.m. to 1 p.m. (or until sold out). The shop will open on Wednesdays starting on April 24.