Westborough Company Launching New Heart Rate Tracker

FitLinxx , which has its headquarters in Westborough, was founded in 1993 and develops wellness applications, wireless activity monitors and health tracking devices.

“At FitLinxx, we are focused on developing wireless activity and health devices, software and integrated data services that make it easy for people to accurately track and measure their daily activity levels, weight and blood pressure,” says its description on its website. “We partner with leading wellness program providers who use our products to develop engaging wellness programs.”

Now, as The Boston Business Journal reports, the company is hoping to at least double its revenue and add more employees by launching the new ArmStrip, a band worn around the torso to monitor the heart rate, temperature, physical activity and sleep.

The product will be marketed specifically to athletes and has already sold $500,000 in pre-sales.