Wilmington Native Launches Smart Fitness Clothing Line

WILMINGTON, MA - A Wilmington native's new business venture is taking athletic clothing to whole new levels by making personal training affordable for all with the Enflux smart fitness clothing line.

Enflux makes athletic clothing with embedded motion sensors that capture the 3D movement of your body during exercise. And they say they are the first smart clothing that captures 3D motion. "Other companies make clothing with sensors that will measure heart rate or how tense a muscle is, but not what counts most in fitness and athletic performance: the movement of your body," says Enflux Founder, CEO and Wilmington native Doug Hoang.

Hoang grew up in Wilmington and is a product of the Wilmington Public Schools. He graduated from Wilmington High School in 2004. A former track and field, and tennis team member at WHS, Hoang says he still remembers specific feedback his coaches gave him which he says helped him in his education, career and launch of this venture.

"There I learned just how important form was and it always stuck," he says.

Hoang went on to attend Missouri S&T for Mechanical Engineering with an endorsement from WHS.

"If my guidance counselor hadn’t educated me about Missouri S&T, I wouldn’t have met my co-founders/best friends," he says. "After I graduated from Missouri S&T, I became a chief engineer designing and mass manufacturing engines. Then, I started Enflux with my college friends and the rest is history."

Hoang explains that Enflux's clothing measures the quality of your form, intensity of your workout, other advanced exercise metrics, and reports back on a smartphone app in real-time. The app provides actionable feedback, just like a personal trainer, to help you maximize your performance at the gym and in sports.

Personal trainers today are expensive and out of reach for large portions of society. Enflux is the personal trainer for everyone.

Simply by putting on a shirt and pants, Enflux gives you advanced feedback that can otherwise only be accessed with Olympic-caliber coaching. Hundreds of athletes have already used Enflux, including some of the top powerlifters in the United States, and have lifted a combined total of over 500,000 pounds. Enflux helps athletes improve their form, reduce injury, and find the right exercises tailored to their needs.

Using Enflux is as simple as putting on a shirt

You put on Enflux clothing, go to the gym, and start the mobile app. You can preload your workouts and set the phone down anywhere within 30 feet of where you’re working out. During exercise, you get real-time audio feedback on your form, progress, and more. After your workout is complete, you can review results, get coaching on your form, and view a 3D avatar performing the exercises exactly as you just did. Additionally, the shirt includes a heartrate monitor for endurance training and aerobic activity. Enflux currently supports weightlifting and running, and future versions will cover many more sports using the same clothing.

You can share your workouts with friends, coaches, and trainers on our online platform. Trainers can comment on client workouts even when they aren’t physically there.

Watch Enflux in action:

Enflux's Kickstarter campaign launched Monday, March 7 and allows the company's first backers to get Enflux at a discounted price of $250 ($100 savings) at http://www.getenflux.com/kickstarter. Hoang says the money raised will go directly to manufacturing and expanding our team to execute on our vision.

Enflux began when Hoang, a racecar engineer, and Eli Schuldt, a rocket scientist and Hoang’s college roommate, developed sensor technology to analyze motion in racecars. At the time, Hoang was also training for a triathlon but wasn’t getting the results he wanted and kept getting injured. Hoang says he realized he could put the same racecar sensors on his body to collect data on movement during exercise, and the idea was born. Hoang and Schuldt teamed up with Mickey Ferri, a sports-obsessed Ph.D. economist from a family of NBA players, and two other friends, Matt Brown and Ian Nappier, to start Enflux.