Former UM Star Charles Woodson Launches New Craft Spirit Line

MICHIGAN — Charles Woodson starred on the gridiron, winning a national championship and the Heisman Trophy award with the Michigan Wolverines and a Super Bowl title with the Green Bay Packers.

Now, he's hoping he can find similar levels of success in the spirits industry. Woodson is launching a new craft spirit line, Woodson Bourbon Whiskey.

“Michigan has always supported me in whatever I have done. So I want to thank the great state of Michigan for being the first to bring in Woodson Bourbon Whiskey," Woodson said Wednesday in announcing the new line of spirits. "The fans know that I do not just put my name on anything, so I am eager to get back to Michigan and share with you my latest creation. I am proud of my team and our efforts to bring you quality bourbon that I think you’ll really enjoy."

Michigan will be the first state to offer Woodson Bourbon Whiskey, Woodson said in a news release, with each 750ml bottle being sold for $39.99 and adorned with a maize and blue label.

This craft spirit is finished in the same French oak wine barrels used in the wine-making process of Charles Woodson Wines Napa Valley Cabernet Sauvignon, according to a news release.

Woodson Bourbon Whiskey will be distributed through Imperial Beverage, which is out of Kalamazoo, MI.