Business & Tech

Piada Italian Street Food Opening In Troy Nov. 22

New fast-casual, signature food concept comes to Michigan for first time.

A new, healthy, made-to-order food concept is coming Michigan thanks to successful Ohio restaurateur Chris Doody. Piada Italian Street Food will premiere its thin crust bread that is hand-rolled with premium ingredients at its newest location on Friday, Nov. 22 at 2038 W. Big Beaver Road in Troy.

Piada Troy is a new genre of fresh fare with Northern Italian roots. It is quickly rising in popularity in the Midwest and hailed as a “Hot Concept” by Nation’s Restaurant News. At the counter of Piada Troy, guests choose the creation of their dish step-by-step. The price of the average meal is $9 and the order is typically completed within 60 seconds.

Guests choose from three entrees:

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·      The Piada – It begins with a stone-baked Italian crust dough made from organic and natural flours and extra virgin olive oil. Then, it is filled with high-quality ingredients and from-scratch sauces of the guests’ choice

·      A custom-created chopped salad

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·      A personal pasta bowl

Guests customize their entrée selections with items such as steak, Italian sausage or salmon; sauces including Pomodoro, Alfredo and pesto; a selection of sautéed and fresh vegetables; and salad toppings of cheese, pancetta and much more.

A long-standing passion for Italian food led Doody to the streets of Italy and back to create the one-of-a-kind Italian dining spot. In just three short years, Piada has grown from its first location in Columbus to a burgeoning restaurant company with eight locations throughout Ohio and one in Indiana. The meals appeal to a broad range of time-challenged, value-minded, and health-conscious consumers.

“We feel that despite their hectic lifestyles, our guests shouldn’t have to sacrifice freshness, quality and ambiance for speed or value,” says Doody, co-founder of the Bravo and Brio restaurant chains.

The interior design is a blend of white subway tiles, Carrara marble, brushed aluminum, and painted brick with warm, custom hewn-wood furniture and stained concrete floors. The restaurant’s sophisticated, contemporary European design is a dramatic departure from the typical old-world Italian décor. The approximate 3,000 square-foot restaurant will seat 69 people inside, and will employee of staff of about 40.

Piada Troy also is introducing a new Chef’s Menu highlighting items such as “The Piada Meatball Pasta” which features The Piada Meatball — a 6 ounce meatball made with ground beef, ricotta, fresh herbs and spices — placed on a bed of angel hair pasta, covered with Pomodoro sauce and topped with Parmesan-Reggiano cheese.

Street side items include Piada sticks in choices of Parmigiano-Reggiano, pepperoni or artichoke plus dipping sauce; calamari; and lobster bisque and tomato basil soups. Beverages include Italian sodas, teas, soft drinks and bottled water.

The restaurant, a popular spot for both lunch and dinner, attracts a broad range of customers, from the food savvy Gen X and Millennial to families with young children, baby boomers and business people who enjoy locally sourced, fast, healthy, flavorful meals.

Piada Troy will be open from 10:45 am to 10 pm, seven days a week.

Piada is a Columbus-based restaurant founded by Chris Doody where at the counter, guests choose the ingredients of their Italian street food meals step-by-step. Named a “Hot Concept” by “Nation’s Restaurant News,” the Piada starts with a thin crust Italian dough baked on a stone-grill and is then filled with high-quality ingredients. There are 14 Piada restaurants in Ohio including Beaver Creek, Bexley, Canton, Centerville, Dublin Avery, Dublin Sawmill, Easton, Gahanna, Hilliard, Hyde Part, Kettering, South Euclid, Upper Arlington and Worthington with an additional location in Carmel, Indiana. Locations coming soon include Beachwood, Mason and Rocky River, Ohio and Troy and Shelby Township, Michigan.  Hours at all locations are 10:45 a.m. to 10 p.m. daily. Visit www.mypiada.com for menu and further information.

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