Business & Tech

Tesla To Upgrade Its Somerset Collection Presence

Tesla will open a free-standing store later this year. Customers can't buy the company's cars directly in Michigan, due to state law.

TROY, MI — Tesla is upgrading its presence at Troy’s Somerset Collection later this year. The California-based automaker will open free-standing gallery-style store next to Apple. The electric carmaker had a smaller store within Nordstrom since last December, the Detroit News reported.

“It’s unfortunate that Michigan law takes away rights from consumers in order to protect local car dealers. Tesla continues to fight against that law so that Michigan consumers can enjoy the freedom to buy cars as they wish,” a Tesla spokesperson said in an email.”
“In the meantime, as Tesla’s legal challenge proceeds, we are expanding our presence in Michigan in order to educate consumers about the benefits of Tesla’s vehicles and sustainable energy products in a fun and engaging environment. Tesla’s new gallery at the Somerset Mall allows anyone interested in Tesla, including the thousands of Model 3 reservation holders in Michigan, to learn about our technology, energy products and cars, including the fastest accelerating and safest production sedan and SUV that have ever been built.”
For more, go to the Detroit News.

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Photo of the Model 3 courtesy of Tesla, Inc.

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