Minneapolis-area Premium Outlets Launch More Than Pink® Program

Albertville Premium Outlets and Twin Cities Premium Outlets will continue engagement with Susan G. Komen® this October, encouraging employees, retailers and shoppers to participate in activities and discount programming that contribute to Susan G. Komen’s bold goal of reducing the current number of breast cancer deaths by 50 percent in the U.S. by 2026. From Oct. 1 through Oct. 29, the centers will be a part of more than 150 Simon Malls®, The Mills® and Premium Outlets® nationwide supporting Susan G. Komen through the More Than Pink® initiative.

“Our shoppers, retailers and employees have continued to show an overwhelming amount of support and commitment to Susan G. Komen and the fight against breast cancer,” said Sarah Dorrian Smith, Director of Marketing for the Minneapolis-area Premium Outlets. “We’re focused on fighting a disease that affects so many throughout the community and are honored to kickstart what we’re confident will be a successful fall campaign.”

Through the More Than Pink® Discount Card Program, shoppers making a $10 donation to Susan G. Koman will receive a complimentary gift and a special Discount Card, providing 25 percent off one item at participating retailers, including lululemon, kate spade new york, Old Navy, UGG, Talbots and others at Albertville Premium Outlets, and kate spade new york, Polo Ralph Lauren, Under Armour, LOFT, Banana Republic and others at Twin Cities Premium Outlets.

Discount cards can be purchased at Guest Services or via a new Text-to-Donate digital option. Through Text-To-Donate, customers will have the ability to text “Komen” to 74666, donate $10, and instantly receive a digital PDF of the More Thank Pink® Discount Card. All proceeds from the sale of Discount Cards benefit Susan G. Komen.

Albertville Premium Outlets and Twin Cities Premium Outlets support the fight against breast cancer year-round through the sale of Susan G. Komen® Visa® Simon Giftcards®. For every Giftcard purchased, Simon donates $1 to Susan G. Komen.**

**The Visa Simon Giftcard® can be used everywhere Visa debit cards are accepted in the U.S. It cannot be used at ATMs or redeemed for cash. The Visa Simon Giftcard® is issued by MetaBank®, Member FDIC, pursuant to a license from Visa U.S.A. Inc. For more information about the Visa Simon Giftcard®, including Card Terms and Conditions and (if applicable) fees, visit simongiftcard.com or Simon Guest Services.

About Twin Cities Premium Outlets
Twin Cities Premium Outlets is conveniently located in the city of Eagan, off Hwy 77 and Hwy 13, approximately 28 minutes south of Minneapolis and 25 minutes southwest of St. Paul. Shopper favorites include adidas, Michael Kors, Nike, Under Armour, Vera Bradley, and more. For more information, call (612) 444-8850, visit www.premiumoutlets.com/outlet/twin-cities, or follow the center on Facebook (facebook.com/twincitiespremiumoutlets), Twitter (@tcpremoutlets) and Instagram (@tcpremoutlets).

About Albertville Premium Outlets
Located 30 minutes north of Minneapolis along the I-94 corridor, Albertville Premium Outlets is home to popular brands including kate spade new york, lululemon athletica, The North Face, UGG Australia, Michael Kors, Under Armour, and many others. For more information, call (763) 497-9713, visit www.premiumoutlets.com/outlet/albertville, or follow the center on Facebook (facebook.com/albertvillepremiumoutlets), Twitter (@AlbertvillePO) and Instagram (@albertvillepremiumoutlets).

About Simon Premium Outlets®
The global Simon Premium Outlets portfolio offers exceptional brands at extraordinary savings through a diverse mix of luxury, designer and popular retailers representing the best in fashion, family and home. Eighty-six Simon Premium Outlets in the United States, Puerto Rico, Canada, Japan, Malaysia, Mexico and South Korea are some of the most iconic and productive shopping destinations for residents and travelers including Woodbury Common (New York City), Orlando, Desert Hills (Palm Springs), Las Vegas and Wrentham Village Premium Outlets (Boston). For more information, visit premiumoutlets.com or follow Premium Outlets on Facebook, Twitter, Instagram and Pinterest.