Pay Your Age Returns To MN Build-A-Bear Stores With A Catch

TWIN CITIES, MN — Build-A-Bear is bringing back its popular pay your age promotion but this time, the company has a plan to control the crowds eager for a piece of stuffing. The promotion is valid in most retail stores on select days between June 24-28 but for a chance to claim it, customers must enter to win a ticket. The details for entering are on the Build-A-Bear website and across all stores in the United States and elsewhere. The chain says 200,000 people are expected to win a ticket for the promotion.

Build-A-Bear has two locations in the Twin Cities: Roseville and the Mall of America.

There’s a limit of two bears per ticket, according to Build-A-Bear. The deadline for entering to win a ticket is Sunday, June 16.

The new rules to limit participation were put into place after the promotion last summer yielded comically long lines at Build-A-Bear stores in the U.S. So many customers turned up that hordes of them had to be turned away because the toy company feared for “crowd and safety concerns.”

You can find the full details for the pay your age promotion here.

Photo: Adam Bettcher/Getty Images for Build-A-Bear