Pivoting Your Marketing

Press release from the Southwest Business Association:

November 23, 2020

Marketing professionals have pivoted how they reach customers this year, and with the new dial-back in place, it is critical for our small businesses to continue finding new ways to connect. The three most common changes marketers are making include:

1. Changing up the Marketing Messages

2. Increasing investment in digital marketing

3. Pivoting to new marketing channels

What are you finding success with? Help out and get ideas for yourself and share in the forums what has been working for you.

This press release was produced by the Southwest Business Association. The views expressed are the author's own.