Small Business Saturday 2019: Participating Jersey City Locations

JERSEY CITY, NJ — You may not think about it much, but independently owned boutiques, gift shops, mom-and-pop hardware stores, restaurants and the like in Jersey City are fighting for survival against malls, big box stores and online retailers.

Small Business Saturday, held annually on the Saturday after Thanksgiving, was created to give them a boost and help level the field of competition. This year, the 10th anniversary of the "Shop Small" movement, the all-local shopping event falls on Nov. 30.

The Jersey City Economic Development Corp. is supporting local businesses with promotions through the holiday season called Shop Jersey City Buy Local. The initiative encourages members of the community to patronize independent, locally-owned businesses.

"Through efforts like Small Business Saturday, we continue to ensure our business owners have the support they need to build and grow their business as their success ultimately benefits the community as a whole," said Mayor Steven Fulop. "With our diverse community comes a diverse need for businesses large and small, which is why we’ve invested the necessary resources to create and nurture a thriving small business community."

In Jersey City, here's a list of the businesses that have signed up so far:

• Sprove Market Place
• The Ashford & Six 26
• Orale Mexican Kitchen
• Hudson Hall
• Amish Market Place
• Taqueria Downtown
• Roman Nose
• South House
• Two Boots
• Skinner's Loft
• Latham House
• Beechwood Cafe
• Barcade
• Village Wine & Liquors
• Sawadee Thai Cuisine
• 295 Grove St.
• Dullboy Cafe & Liquors
• Atlas Public House
• Ibby's Falafel
• Jersey City Momo Bistro
• Pasta E Vino
• The Little Sandwich Shop
• Fussy Friends Pet Supplies
• Grand Sicuan
• Tony Boloney's
• La Conga Food Market
• Grove News Corner
• Litm
• Downtown Yogurt
• Cocoa Passion
• Shampoo Jersey City 2
• 9 Bar Cafe
• Postnet NJ 122
• Mashallah Grocery
• C H Martin
• Downtown Hardware
• Etiket
• Stella's 24 Hour Eatery
• New Zion Nail
• Red Feast Wine & Liquors
• Keepers Self Storage
• Shahtaj Sweet & Restaurant
• Alex Pizza & Restaurant
• Spa Blue
• Me Casa Restaurant
• Sharon Nail
• Tribos Peri Peri
• Grove Pointe Frame and Art
• Nail Tek
• Nature's House
• Fenny Pharmacy
• Soft Touch News Stand
• Jane Do Jersey City
• Jersey City Tae Kwon Do & Kickboxing Academy
• Downtown News Stand
• Sazon Las Americas
• More Restaurant
• WNW Discount
• Morlees
• Innovation Dental
• Indiegrove
• Crossfit Jersey City
• KJB Stores
• Downtown Medspa
• Shadman Restaurant
• Super Style
• Borinquen Laundromat
• New Spring Spa
• Instyle Hair Studio
• Renzo Gracie Jersey City
• X-Press Cuts
• Henderson Lumber
• 99 Cents Dream USA
• New Asia Aromatherapy
• Horizon Pharmacy
• Carlascio Ortho
• Asia Aroma Therapy
• Avel Autoworks
• Talde Jersey City
• Lee's Fruit & Vegetable
• Blow-Out
• Hair Creations
• Key Element Learning
• Animal Bikes
• Law Office Of Laura M. Fisher
• New River Health Systems
• Magic Deli & Smoke
• Zen Garage
• A Master's Touch Cleaners
• N-Joyable Hair Design
• Breaking Bread Co.
• Blue Salon And Spa
• Friendly Family Law
• Applied Air HVAC

Did we miss anyone in Jersey City? Tell us in the comments or send an email to daniel.hubbard@patch.com, and we'll add it to the list.

The list of Small Business Saturday participants is growing, so before you head out to shop. "Shop Small" events include not only sales on things you won't find at the mall or other shopping venues, but also events that bring the community together.

American Express established Small Business Saturday in 2010 to help local businesses reeling from the Great Recession. The U.S. Senate passed a resolution a year later encouraging businesses in all 50 states to participate in what has morphed into a nationwide "shop small" movement.

This year, the stakes are even higher for small businesses. Rising rents and shifting consumer behavior are causing many small business owners to shutter their shops, according to American Express.

A Shop Small Consumer Impact survey from American Express found that 73 percent of people think empty storefronts are a national issue, and 84 percent agree the increase in empty storefronts and the closing of small, independently owned businesses negatively affects their local communities.

"We recognize the hardships faced by small business owners today and want to inspire people to take notice and Shop Small to support their communities on Small Business Saturday and beyond," Elizabeth Rutledge, chief marketing officer at American Express, said in a news release. "Retail is changing, but local shops are the fabric of our communities, helping them to thrive in the future is part of our brand ethos and backing promise."

Since 2010, local business supporters have spent $103 billion on Small Business Saturday, according to American Express.

But that's only part of the story. For every dollar spent at a U.S. small business, approximately 67 cents stays in the local community — and it helps independent shops and restaurants keep their doors open and meet pay their workers, your neighbors.

That amounts to about $67 billion that has stayed in local communities since Small Business Saturday began, according to American Express.

The American Express survey showed that when consumers are aware of the impact of spending their dollars locally, 75 percent said they would be more likely to purchase a product or service from small, independently owned businesses.

Shopping small isn't just a Thanksgiving weekend retail event, but a year-long movement, according to American Express, which says it is launching a marketing campaign to make consumers more aware of the impact they can have on their communities when they support local businesses.

"We believe in backing small businesses because we know they strengthen the communities where we live and work," Anna Marrs, president of Global Commercial Services at American Express, said in the news release.

Email: daniel.hubbard@patch.com