Trollbeads To Open New Store At Quaker Bridge Mall

LAWRENCEVILLE, NJ — A Danish business known for whimsical, handcrafted bead-on-bracelet jewelry, is coming to the Quaker Bridge Mall.

Trollbeads will be open to shoppers at the mall in Lawrence Township this holiday season, Simon announced on Wednesday. No opening date was announced.

The family-owned company, which was established in 1976, will occupy a 1,130 square-foot-store on the upper level between Forever 21 and Helzberg Diamonds, near Macy’s.

The Lawrence Township store will showcase its growing catalog of exquisitely crafted pieces and a range of new and popular collections in the brand’s signature silver, gold, pearl and glass bead designs featuring bracelets, necklaces, earrings and rings, among other pieces.

“Our philosophy is rooted in a customer-first approach, which is why we’re excited to provide our shoppers with a diverse range of retailers to shop at,” Director of Marketing and Business Development Ashley Pompei said. “The addition of Trollbeads will be a treat for our customers who have an appreciation for artistic, customized jewelry and those who enjoy unique labels with a meaningful story behind them.”

The announcement comes about two weeks after the mall announced that Swarovksi will open at the mall in the fall. In the past year, the mall has welcomed Daniel’s Ramen, a fast-casual Japanese restaurant, followed by Shoe Dept. Encore, a retailer specializing in branded footwear and accessories, and Old York Cellars, a local wine tasting room.

For more about Trollbeads, visit trollbeads.com. For more information on retailer openings and Quaker Bridge Mall developments, visit www.quakerbridgemall.com.