Business & Tech

Shop In Madison On Small Business Saturday 2019

American Express is encouraging shoppers to support local businesses Nov. 30.

Independently owned shops are participating in Small Business Saturday, established a decade ago to help them compete against malls, big box stores and online retailers during the holiday shopping season.
Independently owned shops are participating in Small Business Saturday, established a decade ago to help them compete against malls, big box stores and online retailers during the holiday shopping season. (Photo courtesy of Business Wire)

MADISON, NJ - You may not think about it much, but independently owned boutiques, gift shops, mom-and-pop hardware stores, restaurants and the like in town are fighting for survival against malls, big box stores and online retailers.

Small Business Saturday, held annually on the Saturday after Thanksgiving, was created to give them a boost and help level the field of competition. This year, the 10th anniversary of the “Shop Small” movement, the all-local shopping event falls on Nov. 30.

Here’s a list of the businesses that have signed up so far:

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54 Main Bar & Grille
Food and Drinks
54 Main St

Bottle Hill Tavern
Assorted Menu Restaurant
13 Waverly Pl

Find out what's happening in Madisonfor free with the latest updates from Patch.

Madison Diner
Diner
95 Main Street

Central & Main American Eatery
North American Cuisine
3 Central Ave

J & M Home & Garden
Nursery and Lawn Supplies
201 Main St

Nicky's Firehouse Restaurant & Pizza
Pizzeria
15 Central Ave

Main Street Wine Cellar
Liquor Store
300 Main St

Madison Honda
Motor Vehicle Dealer
280 Main St

Shanghai Jazz Restaurant
Assorted Menu Restaurant
24 Main Street

Tots
Hobbies,Toys and Games Store
64 Main St

Romanellis Pizza
Pizzeria
42 Lincoln Pl

Osteria Trevi Restaurant
Assorted Menu Restaurant
4 Park Ave

Sicily Food
Assorted Menu Restaurant
91 Park Ave

Begum Palace
Indian Cuisine
300 Main St

Madison Bagel Cafe
Breakfast
19 23 Waverly Place

Bagel Chateau
Bakery
45 Main St

L'allegria Restaurant
Italian Cuisine
11 Prospect St.

Il Goccino Ristorante
Assorted Menu Restaurant
33 Main Street

Palm Thai Restaurant
Asian Cuisine
75 Main St

Prospect Tavern Beef & Ale
Assorted Menu Restaurant
14 Prospect St

Crowley Cupcakes
Bakery
7 Wavery Place

Stryxe
Bowling Alley
300 Main St

La Rosa Chicken & Grill
Barbecue
306 Main St

Main Street Submarines
North American Cuisine
187 Main St

Jaeger Lumber
Lumber and Building Materials
133 Main St Rear 2

Italian Village
Assorted Menu Restaurant
300 Main Street Ste 35

Slamwich Scratch Kitchen
Delicatessen
143 Main Street

Suburban Shoes
Shoe Store
5 Waverly Pl

Madison Wine Cellar
Liquor Store
29 Main St

Sugar Rush Candy & Gift Boutique
Specialty Food Market
10 Waverly Place

Roccos
Pizzeria
30 Cook Plz

Babasbakerycafe
Assorted Menu Restaurant
39 Kings Road Ste1

Takuma
Asian Cuisine
42 Lincoln Pl

Rose City Liquors
Liquor Store
84 Main St

Short Stories
Book Store
23 Main Street

Healthy Italia
Supermarkets and Grocery Stores
55 Main St

Harvest Bistro
Assorted Menu Restaurant
50 1/2 Main St

Ossinos Specialty Food Ma
Supermarkets and Grocery Stores
258 Main St

Madison Photo Plus
Household Appliances Store
40 Main St Ste 1

Hilltop Bicycles - Madison
Bicycle and Bicycle Parts
14 Kings Rd Ste A

Frutta Bowls - Madison Nj
Fast Food
57 Main St

Cambridge Street Papers
Office Supply Store
7 Waverly Place

Weenies - Madison
Assorted Menu Restaurant
145 Main St

Daddy Matty's Bbq
Barbecue
6 Elmer St

K9 Resorts Madison
Miscellaneous Retail Store
22 Prospect Street

Madison Pet Shop
Miscellaneous Retail Store
26 Main St

Stitch Boutique - Madison
Women's Clothing Store
12 Waverly Place

Tino S Artisan Pizza
Pizzeria
6 Main St

Blue Wazabi
Assorted Menu Restaurant
20 Waverly Pl

Cjs Deli
Supermarkets and Grocery Stores
10 Park Ave

Madison Vacuum
Household Appliances Store
81 Main St

St Huberts Animal Welfare Center
Miscellaneous Retail Store
575 Woodland Rd

Fratelli's Deli
Delicatessen
42 Main St

Deweys Comic City
Book Store
13 Park Ave

Nahm Thai & French Cuisin
Assorted Menu Restaurant
41 Main St

La Buona Cucina
Assorted Menu Restaurant
55 Main St

Mimis Deli
Assorted Menu Restaurant
114 Park Ave

The Blue Purl
Sewing,Needlework and Piece Goods Store
60 Main Street

Classic Cafe Management
Coffee Shops and Cafes
150 Park Ave.

Statements
Miscellaneous Retail Store
42 Main Street

British Home Emporium
Furniture Store
91 Main Street

Studio Yoga
Sport and Recreational Clubs
2 Green Village Road Ste 215

New Leaf Consignment
Used Merchandise Store
16 Park Ave

Yuki Hana
Asian Cuisine
300 Main St

Stewart-Morris
Miscellaneous Retail Store
71 Kings Road

Main Freeze
North American Cuisine
187 Main Street

Fitfabmoms
Sport and Recreational Clubs
203 Green Ave

Gerlach Jewelers
Jewelry,Clock and Watch Store
61 Main St

Sprouts Consignment Shop
Used Merchandise Store
322 Main St

Biladi Grill
Mediterranean Cuisine
77 Main St

Town & Country Framer
Miscellaneous Retail Store
6 Park Ave

San Franscisco Clothing
Family Clothing Store
4 Green Village Rd

Waverly Tv
Household Appliances Store
15 Waverly Pl

Foundations Yoga
Sport and Recreational Clubs
318 Main Street Ste 24

Station Athletics
Sport and Recreational Clubs
300 Main St

Madison Television
Electronics Store
39 Kings Rd

Temperature Humidity Ins
Miscellaneous Retail Store
235 Main St Ste 281

Waverly Restaurant
Assorted Menu Restaurant
14 Waverly Pl

Nicks Floor Covering
Floor Coverings Store
4 Lincoln Pl, Ste 6

Game Changer - Madison
Sport and Recreational Clubs
132 Main St

Bella Industries
Used Merchandise Store
52 Main St

Morris Elite Soccer Clu
Recreational and Community Camps
337 Main St

Cramers Carpet One
Floor Coverings Store
73 Main St

Intrepid Gym - Madison
Sport and Recreational Clubs
82 Main St

Madison Pharmacy - Main St
Drug Store
66 Main St

Did we miss anyone? Tell us in the comments or send an email to russ.crespolini@patch.com and we’ll add it to the list.

The list of Small Business Saturday participants is growing, so before you head out to shop. “Shop Small” events include not only sales on things you won’t find at the mall or other shopping venues, but also events that bring the community together.

American Express established Small Business Saturday in 2010 to help local businesses reeling from the Great Recession. The U.S. Senate passed a resolution a year later encouraging businesses in all 50 states to participate in what has morphed into a nationwide “shop small” movement.

This year, the stakes are even higher for small businesses. Rising rents and shifting consumer behavior are causing many small business owners to shutter their shops, according to American Express.

A Shop Small Consumer Impact survey from American Express found that 73 percent of people think empty storefronts are a national issue, and 84 percent agree the increase in empty storefronts and the closing of small, independently owned businesses negatively affects their local communities.

“We recognize the hardships faced by small business owners today and want to inspire people to take notice and Shop Small to support their communities on Small Business Saturday and beyond,” Elizabeth Rutledge, chief marketing officer at American Express, said in a news release. “Retail is changing, but local shops are the fabric of our communities, helping them to thrive in the future is part of our brand ethos and backing promise.”

Since 2010, local business supporters have spent $103 billion on Small Business Saturday, according to American Express.

But that’s only part of the story. For every dollar spent at a U.S. small business, approximately 67 cents stays in the local community — and it helps independent shops and restaurants keep their doors open and meet pay their workers, your neighbors.

That amounts to about $67 billion that has stayed in local communities since Small Business Saturday began, according to American Express.

The American Express survey showed that when consumers are aware of the impact of spending their dollars locally, 75 percent said they would be more likely to purchase a product or service from small, independently owned businesses.

Shopping small isn’t just a Thanksgiving weekend retail event, but a year-long movement, according to American Express, which says it is launching a marketing campaign to make consumers more aware of the impact they can have on their communities when they support local businesses.

“We believe in backing small businesses because we know they strengthen the communities where we live and work,” Anna Marrs, president of Global Commercial Services at American Express, said in the news release.

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