Business & Tech

Shop In Millburn On Small Business Saturday 2019

American Express is encouraging shoppers to support local businesses Nov. 30.

Independently owned shops are participating in Small Business Saturday, established a decade ago to help them compete against malls, big box stores and online retailers during the holiday shopping season.
Independently owned shops are participating in Small Business Saturday, established a decade ago to help them compete against malls, big box stores and online retailers during the holiday shopping season. (Photo courtesy of Business Wire)

MILLBURN, NJ - You may not think about it much, but independently owned boutiques, gift shops, mom-and-pop hardware stores, restaurants and the like in town are fighting for survival against malls, big box stores and online retailers.

Small Business Saturday, held annually on the Saturday after Thanksgiving, was created to give them a boost and help level the field of competition. This year, the 10th anniversary of the “Shop Small” movement, the all-local shopping event falls on Nov. 30.

Here’s a list of the businesses that have signed up so far:

Find out what's happening in Millburn-Short Hillsfor free with the latest updates from Patch.

Bagels 4u
Bakery
752 Morris Tpke
Short Hills

Millburn Diner
Assorted Menu Restaurant
72 Essex St
Millburn

Find out what's happening in Millburn-Short Hillsfor free with the latest updates from Patch.

Moonshine Modern Supper Club
Entertainment & Specialty Restaurant
55 Main St
Millburn

Sakura Japanese Restaurant
Asian Cuisine
44 Essex St
Millburn

Pita On Essex
Mediterranean Cuisine
182 Essex St
Millburn

Squirrel & The Bee
Bakery
515 Millburn Ave
Short Hills

Goldberg's Famous Deli & Bagel Chateau
Breakfast
325 Millburn Ave
Millburn

The Wine Rack
Liquor Store
186 Essex Street
Millburn

Common Lot Restaurant
Assorted Menu Restaurant
27 Main Street
Millburn

Gian Marco Trattoria
Italian Cuisine
301 Millburn Ave
Millburn

Playa Bowls Millburn
Fast Food
329 Millburn Ave
Millburn

Saigon Cafe
Coffee Shops and Cafes
286 Essex St 1st Fl
Millburn

Evoo & Lemon Grill
Assorted Menu Restaurant
45 Main St
Millburn

La Pergola Restaurant
Italian Cuisine
120 Essex Street
Millburn

Cara Mia Restaurant
Italian Cuisine
194 Essex St
Millburn

Clearviews Millburn Cinema 4

Movie Theatre
350 Millburn Ave, Ste 1
Millburn

Khun Thai Restaurant
Asian Cuisine
504 Millburn Ave
Short Hills

Splurge Bakery
Bakery
105 Main St
Millburn

Footnotes -Millburn
Shoe Store
275 Millburn Ave
Millburn

61 Main Street Cafe
Coffee Shops and Cafes
61 Main St
Millburn

Dark Roast
Specialty Food Market
41 Main St
Millburn

Linda's Florist Of Short Hills
Florist
36 Farley Pl
Short Hills

Sneaker Factory Running
Shoe Store
308 Millburn Ave
Millburn

Kung Fu Tea Millburn
Coffee Shops and Cafes
340 Millburn Ave.
Millburn

Jade Lake Gourmet
Asian Cuisine
229 Millburn Ave Ste 202
Millburn

Curry Tub
Assorted Menu Restaurant
40 Chatham Rd
Short Hills

Bunchers Hardware
Hardware Store
320 Millburn Ave
Millburn

The Wine Shop
Liquor Store
704 Morris Tpke
Short Hills

Unwind Boutique
Liquor Store
345 Millburn Ave
Millburn

Yb Fitness
Sport and Recreational Clubs
750 Morris And Essex Tur
Short Hills

Millburn Photo Corporation
Museum
41 Main Street
Millburn

Brooklyn Pizza
Pizzeria
38 Chatham Rd
Short Hills

Lees Restaurant
Asian Cuisine
318 Millburn Ave
Millburn

Tillies
Assorted Menu Restaurant
519 Millburn Ave
Short Hills

Enzzos Trattoria
Pizzeria
514 Millburn Ave
Short Hills

Roxy Shoes
Shoe Store
356 Millburn Ave
Millburn

Schultz & M Blaustein
Women's Accessories Store
516 Millburn Avenue
Short Hills

Mia Famiglia
Supermarkets and Grocery Stores
277 Main St, Ste A
Millburn

Poe Yoga
Sport and Recreational Clubs
531 Millburn Ave
Short Hills

La Cucina Di Clemenza
Italian Cuisine
382 Millburn Ave
Millburn

Jeff Lake Camp
Recreational and Community Camps
15 Bleeker St
Millburn

Style By Nancy & David
Other Apparel and Accessories Store
275 Millburn Ave
Millburn

Suburban Paint & Wallpap
Paint,Glass and Wallpaper
8 Main St
Millburn

Bungalow
Family Clothing Store
353 Millburn Ave
Millburn

Bhakti Barn Yoga
Sport and Recreational Clubs
158 Spring St
Millburn

Rock 'N' Joe Of Millburn
Assorted Menu Restaurant
63 Main St
Millburn

Millburn Florist
Florist
322 Millburn Avenue
Millburn

Millburn Pet Shop
Miscellaneous Retail Store
378 Millburn Ave
Millburn

Vino & Varsha
Specialty Food Market
45 Essex St
Millburn

Oxford Jewelers
Jewelry,Clock and Watch Store
302 Millburn Ave
Millburn

Align Wellness Studio
Sport and Recreational Clubs
10 E. Willow St
Millburn

Short Hills Photos
Miscellaneous Retail Store
688 Morris Turnpike
Short Hills

Frames & Framers
Miscellaneous Retail Store
12 Main Street
Millburn

Springfield Wine & Liquor
Liquor Store
276 Morris Ave.
Springfield

Dc Moda
Family Clothing Store
529 Millburn Ave
Short Hills

Design Hub
Home Furnishings Store
344 Millburn Ave
Millburn

Chai Judaica
Gifts,Novelty Items and Souvenirs Store
307 Millburn Ave
Millburn

Elements For Style
Gifts,Novelty Items and Souvenirs Store
358a Millburn Ave
Millburn

Short Hills Custom
Men's and Boy's Clothing Store
318 Main St, Ste 100
Millburn

Shala
Gifts,Novelty Items and Souvenirs Store
343 Millburn Ave
Millburn

Underwater Adventures
Tennis
508 Millburn
Short Hills

The Sports Academy
Sports Equipment Rental and Services
56 E Willow St
Millburn

Paul Mcclutchy Custom Clothier
Other Apparel and Accessories Store
348 Millburn Avenue
Millburn

Kubick & Kubick
Optical Products Store
393 Millburn Ave
Millburn

Marinas Botique
Family Clothing Store
358 Millburn Ave Ste B
Millburn

Apex Tigers Martial Arts
Sport and Recreational Clubs
340 Millburn Ave
Millburn

Maria's Boutique
Women's Clothing Store
241 Millburn Ave
Millburn

Ef Studios
Sport and Recreational Clubs
116 Essex St
Millburn

Stone & Tile Design
Floor Coverings Store
519 Millburn Ave
Short Hills

A House Of Wigs Ii
Other Apparel and Accessories Store
311 Millburn Ave
Millburn

Elie Tahari
Family Clothing Store
16 Bleeker St
Millburn

Daren Michaels
Jewelry,Clock and Watch Store
358 Millburn Ave
Millburn

Variazioni Nyc
Women's Clothing Store
311 Millburn Ave
Millburn

Racquets Club Of Short Hi
Sport and Recreational Clubs
162 Hobart Avenue
Short Hills

The Jewelers Pinnacle
Jewelry,Clock and Watch Store
109 Main St
Millburn

Ptk Oriental Rug Center
Floor Coverings Store
321 Millburn Ave
Millburn

Julius Oksenhorn
Jewelry,Clock and Watch Store
302 Millburn Ave
Millburn

Leapfx
Computer and Software Stores
11 E Hartshorn Dr
Short Hills

Euro Train Hobby
Hobbies,Toys and Games Store
1002 S Orange Ave
Short Hills

Deuxamies Usa
Jewelry,Clock and Watch Store
70 Farbrook Drive
Short Hills

The Danish Baking Girl
Bakery
81 Cedar Street
Millburn

Jd Custom Tailor
Other Apparel and Accessories Store
525 Millburn Ave
Short Hills

Starcom Racing
Motor Vehicle Dealer
40 E Willow St
Millburn

Schulson Autographs
Antique Store
34 Old Short Hills Rd
Millburn

Flywheel Sports-Millburn
Sport and Recreational Clubs
351 Millburn Av
Millburn

Ranavat Investments
Fast Food
92 Hobart Ave
Short Hills

Classic Stone
Lumber and Building Materials
69 Spenser Dr
Short Hillsy

Double Take Consignment B
Used Merchandise Store
800 Morris Turnpike, 105
Short Hills

Aspec Scire
Computer and Software Stores
508 Wyoming Ave
Millburn

Did we miss anyone? Tell us in the comments or send an email to russ.crespolini@patch.com and we’ll add it to the list.

The list of Small Business Saturday participants is growing, so before you head out to shop. “Shop Small” events include not only sales on things you won’t find at the mall or other shopping venues, but also events that bring the community together.

American Express established Small Business Saturday in 2010 to help local businesses reeling from the Great Recession. The U.S. Senate passed a resolution a year later encouraging businesses in all 50 states to participate in what has morphed into a nationwide “shop small” movement.

This year, the stakes are even higher for small businesses. Rising rents and shifting consumer behavior are causing many small business owners to shutter their shops, according to American Express.

A Shop Small Consumer Impact survey from American Express found that 73 percent of people think empty storefronts are a national issue, and 84 percent agree the increase in empty storefronts and the closing of small, independently owned businesses negatively affects their local communities.

“We recognize the hardships faced by small business owners today and want to inspire people to take notice and Shop Small to support their communities on Small Business Saturday and beyond,” Elizabeth Rutledge, chief marketing officer at American Express, said in a news release. “Retail is changing, but local shops are the fabric of our communities, helping them to thrive in the future is part of our brand ethos and backing promise.”

Since 2010, local business supporters have spent $103 billion on Small Business Saturday, according to American Express.

But that’s only part of the story. For every dollar spent at a U.S. small business, approximately 67 cents stays in the local community — and it helps independent shops and restaurants keep their doors open and meet pay their workers, your neighbors.

That amounts to about $67 billion that has stayed in local communities since Small Business Saturday began, according to American Express.

The American Express survey showed that when consumers are aware of the impact of spending their dollars locally, 75 percent said they would be more likely to purchase a product or service from small, independently owned businesses.

Shopping small isn’t just a Thanksgiving weekend retail event, but a year-long movement, according to American Express, which says it is launching a marketing campaign to make consumers more aware of the impact they can have on their communities when they support local businesses.

“We believe in backing small businesses because we know they strengthen the communities where we live and work,” Anna Marrs, president of Global Commercial Services at American Express, said in the news release.

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