‘Jersey Shore’ Star To Open Boutique In Ocean City

OCEAN CITY, NJ — Former “Jersey Shore” cast member Sammi Giancola will open a new boutique this summer in Ocean City.

Giancola announced the opening of Sweetheart Coast in a video on Tuesday. The store will sell clothing, accessories, home decor and gifts.

“It’s going to be a fun, fashionable boutique that is located on the boardwalk in Ocean City, New Jersey, which is my favorite place on earth,” Giancola said. “I’ve been coming here to Ocean City, New Jersey since I was a little kid and I thought there couldn’t have been a better place to open a store than here.”

Giancola said she visits Ocean City frequently, posting photos of the beach, boardwalk and downtown area on her social media.

Giancola expects to open Sweetheart Coast this summer beginning on weekends in May. The store is located at 1356 Boardwalk between 13th and 14th Streets.

Sweetheart Coast has evolved from Giancola’s online boutique Sweetheart Styles, which she launched in 2013.

“Since I’ve had Sweetheart Styles for such a long time now, it’s time that I branch off into some other fun, fashionable things that I enjoy and love,” she said.

Many of the items available on Sweetheart Styles' website will also be for sale in her new store.

More updates about the boutique will be posted on its website and social media pages.

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