Kevin Smith To Open Pop-Up Restaurant In Red Bank

RED BANK, NJ – A fast food staple from Kevin Smith’s cinematic universe is coming to Red Bank.

Mooby’s, the fictional fast food chain from the Red Bank native’s cult classic, will be opening a pop-up store in Red Bank later this year, according to a release.

The burger joint, first introduced to audiences in 1999’s “Dogma”, has been featured in several of the filmmaker’s flicks since, most recently making an appearance in 2019’s “Jay and Silent Bob Reboot.”

Smith, 50, is also the owner of the Jay and Silent Bob’s Secret Stash comic book store on Broad Street. Store staff will be opening a satellite location at the incoming pop-up.

The actor, director and producer is also in talks to open a 50-seat theater and recording space in Middletown.

While the Highlands-raised star has been vegan for several years, Mooby’s in Red Bank will offer grub for vegans and meat lovers alike.

On Aug. 17, Smith announced on his official Instagram page that he would be making an appearance in Red Bank during the store’s debut:

View this post on Instagram

MOOBY IS NOW A JERSEY COW! After an udderly wonderful run in #losangeles, the @moobyspopup is moooooving across the country to my motherland of RED BANK, NEW JERSEY for a mid-September grand opening! Details on which restaurant in town is getting temporarily bovine-sized will be forthcoming - but within a month, East Coasters can get their Cow Tipper on (in Vegan and non-Vegan versions), binge Hater Totz, swallow a Cock-Smoker chicken sandwich and wash it down with a King of the Juice! The fine folks of @jayandsilentbobstash will be operating a satellite store at Mooby’s too, featuring new merch and shirts celebrating Mooby’s Red Bank, 2020. And since I can’t miss the debut of my fake fast food eatery in the real town I was born... I’M COMING HOME to be there when the doors of Mooby’s swing wide (and maybe do a show or two)! Many thanks to @heyitsderekberry (who’s reopening his @savedbythemax in Chicago for a week) for all the work and fun in making Mooby’s happen - not only out here in #weho, but now mere miles from @quickstopgroceries! I’ll have ALL the info next week when we reveal Red Bank’s amazing eatery that reached out to us about hosting a momentary Mooby’s! Until then, go to MoobysPopUp dot com (link in my bio) to sign up for the Jersey mailing list and start getting in the moo’d for Mooby’s IRL! (Awesome Art of Parkway Mooby by @thedarknatereturns!) #KevinSmith #moobys #moobyspopup #newjersey #redbanknj #redbank #food #jayandsilentbobreboot #clerks2 #jayandsilentbob
A post shared by Kevin Smith (@thatkevinsmith) on Aug 17, 2020 at 4:40am PDT

“Since I can’t miss the debut of my fake fast food eatery in the real town I was born... I’M COMING HOME to be there when the doors of Mooby’s swing wide (and maybe do a show or two),” Smith wrote.

Mooby’s originally opened in West Hollywood earlier this summer, although the Red Bank location will still get to experience its full menu, gift shop and several photo activations. In order to keep patrons safe, the pop-up will be offering set pick-up times, limited capacity and enforced social distancing guidelines.

According to Smith, additional details will be unveiled next week. Until then, eager diners can see what Mooby’s has in store at www.mooyspopup.com.

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