Country Artist Bryan White Filming Music Video In Seaside Heights

SEASIDE HEIGHTS, NJ — Do you want to be in a music video?

Country music artist Bryan White is scheduled to film a music video for his new single, “It Must Be Love” on the Seaside Heights boardwalk and beaches beginning at 9:30 a.m. Friday near the Franklin Avenue stage.

White performed in concert in the borough on May 24. "(He) found Seaside Heights so attractive and hospitable ... that he decided to return to Seaside Heights for the filming of his music video," a news release from Exit 82, the borough's business improvement district, said.

People walking along the boardwalk and beach will have the opportunity to watch the filming and possibly appear as extras in the music video.

White, who has been recording since 1994 and has had six No. 1 singles and has a Grammy, five CMT Awards and several other honors.

"Back in May, I was honored to perform in Seaside Heights for the 100th Anniversary of Kohr’s Frozen Custard and took part in the ribbon cutting for JerseyShoreCountry.com on the boardwalk," White said in a post on exit82.com. "I had no idea just how much fun I would have. I fell in love with Seaside Heights and the whole area. The hospitality was absolutely through the roof. It really felt like family."

"It made such an impression on me that when we started thinking about where we wanted to shoot the video for my new single it was really a no-brainer," White said. "I'm looking forward to coming back and capturing some magic at such a magical place."

The filming of the video will begin at about 9:30 a.m.

"We invite you to come and be part of this exciting event," said Dee Pellegrino of DPM Shore Solutions. "We need extras to help make the video special."

White is scheduled to give an acoustic performance at EJ’s Tap House, 919 Boardwalk, beginning at 7 p.m. Friday.

"This truly is an exciting time for Seaside Heights," Mayor Tony Vaz said. "To have Seaside Heights make such an impression on an artist such a Bryan White is a huge compliment and a testament to all the businesses and people that make our town beautiful and special. We welcome Bryan and thank him for coming back to film his video for his new single, ''It Must Be Love.' "

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