New Owner Of Westfield Seafood Commits To Lease

WESTFIELD, NJ — After Vince Bruns, 68, announced in December that he'd be retiring from the landmark Westfield Seafood store he'd run since 1984, customers were worried that the shop might not reopen.

The business has a long history, originating as Bivona Fish Market in 1914. Bruns was known to visit the Fulton fish market in New York at 3 a.m. to get seafood from around the world.

But later in December, it was announced that Bruns had sold the operations to Roberto Bonilla, who has worked in the fish business for 20 years. Bonilla reopened that month. And now, he has solidified his commitment to stay at 220 South Avenue West in Westfield with a new lease, said commercial real estate firm Levin Management Corporation on Thursday.

According to a release from the management corporation, Kendal Hand-Freda arranged the transaction involving the 1,500-square-foot store.

“Westfield Seafood is a long-time area staple that has been an important part of Westfield’s business community for more than 30 years,” said Hand-Freda. “We are pleased to see it remain as such, and for Mr. Bruns’ legacy to continue. We look forward to working together with the store’s new ownership for years to come.”

Westfield Seafood is a retail fresh fish market that also offers shellfish, prepared foods, and takeout lunches and dinners. It also sells wholesale to restaurants and caterers.

Bonilla and his son

Bonilla is operating the business with his son, Bruno, owns four other fish markets, said the release.

The markets including Bonilla's main store inside of Hackensack Market in Hackensack.

“Although ownership has changed, we plan to operate Westfield Seafood using the same proven formula that has made it a success for 36 years,” Bonilla said. “Along with retaining the store’s existing staff, customers can expect the same high-quality seafood and exceptional service for which the business is known. Westfield is a great community with great people, and we are excited to be here.”

The building at 220 South Avenue West is next to a NJ Transit station and downtown Westfield.

The fish market is passed by more than 25,000 vehicles per day, said the release.

It's open Monday to Saturday from 10 a.m. to 7 p.m. and Sunday from noon to 5 p.m.

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