Attention Marketing Pros: Group Welcomes New Members

Long Island’s marketing professionals need to know about the Long Island Marketing Networking Group.

Last year, 37 marketing, advertising, public relations and communications professionals joined the organization. Now, more than 200 Nassau and Suffolk county residents are members. They are marketing agency principals, client-side professionals, corporate marketers and independent consultants.

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To learn more about the Long Island Marketing Networking Group and its meetings, email limarketingng@gmail.com .

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"I'm pleased to say that the LI Marketing Networking Group has grown significantly over the past 12 months," said Group Founder and Chairperson Larry Drago. "The rise in membership has fostered increased collaboration and networking for members, as well as greater engagement within the meetings themselves. We look forward to keeping the group on a growth path in 2020."

Branding And PR

Word of mouth, search engine optimization (SEO) and public relations efforts have fueled the growth spurt and piqued the interest of Long Island’s marketing community. A logo recently created for the organization focuses on the networking aspect of the group. The design features a silhouette of Long Island.

"It's funny how for a marketing organization we never bothered to focus on branding the group until last year," said Vice-Chairperson Kevin Simms. "It's been a fun project that has definitely elevated the group's image and exposure so we can bring even more opportunities for member growth and education. I'm excited for what lies ahead!"

Drago and Simms developed logo concepts with Simms handling design artwork. Besides bringing the logo to its final form, they have collaborated on membership recruitment and more compelling copy/imagery for the monthly meetings.

"Our Marketing Group finally has a logo that assists with branding and defining the group's image," added Drago. "The LI Marketing Networking Group has always drawn its members from Nassau and Suffolk counties, and our goal is to continue to attract even more marketing, public relations and communications professionals who live and work here on Long Island. The logo provides consistent branding, so that target professionals will know who we are and how we can help their careers with continual learning and networking."

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Mike Virgintino is the author of Freedomland U.S.A.: The Definitive History, the story about America's theme park located in The Bronx. Published by Theme Park Press, it can be found on Amazon, eBay, Goodreads and other online retailers.