Katz's Deli Launches Meat Subscription Service

LOWER EAST SIDE, NY — Subscription services are taking over. Too lazy to pick out clothes? Get a box of new threads delivered to you. Afraid of the grocery store? Say hello to services like Fresh Direct and Blue Apron.

Now there's a subscription service specially-designed for carnivores. Lower East Side icon Katz's Delicatessen recently launched a meat-based subscription that will ship a big box of meat straight to one's door each month.

The subscription service — marketed at $150 per month and offered at better values for three-month and one-year increments — will keep the meat-delivery experience fresh by delivering a new selection of foods each month. The monthly offerings follow seasonal themes and each package has about enough food to satisfy 4-6 people for a full meal, according to Katz's website.

June's subscription package will net customers a ton of pastrami and pickles whereas July's package includes Frankfurters and Knockwurst for a midsummer cookout. In September and November the offerings cater to the Jewish high holidays and Thanksgiving.

Katz's Deli owner Jake Dell told Bloomberg that the idea for a meat subscription has been in development for years and was launched this year to mark the Lower East Side restaurant's 130th anniversary.

"You smell the garlic as soon as you open the box," Dell told Bloomberg. "If that alone doesn’t trigger something in you, I don’t know what will."

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