Louis Vuitton Paints Lower East Side Corner Neon Green For Pop-Up

LOWER EAST SIDE, NY — Louis Vuitton painted a Lower East Side corner neon green for its latest pop-up shop at 100 Rivington St.

The pop-up shop opened Friday and will run through July 21st at Rivington and Ludlow streets — where Louis Vuitton has decked out the neighborhood corner in monochromatic neon green both inside and out.

The entirety of the storefront was drenched in bright green — including all the items and walls indoors too. Even on the streets a bicycle and green-painted trash-bags were situated on the sidewalk, photos from Bowery Boogie show.

NYC-based artist Adrian Wilson — behind the recent "WHERE GOES THE NEIGHBORHOOD" street art on the Lower East Side — had already placed a couch with "LOUIS SIT ON" spray-painted in bright blue, often seen in his work, the artist posted on Instagram.

The pop-up shop will feature the designer behind the label Off-White Virgil Abloh's menswear for the fall and winter season, Louis Vuitton US wrote on Twitter. This is Abloh's third pop-up with Louis Vuitton.

On Rivington Street, fashion-forward spenders can buy up flag prints, monogrammed accessories, leather goods and clothes, fashion news website WWD reported.

The pop-up shop is open noon to 9 p.m. seven days a week, according to its website.

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How many of you will go visit our pop up shop downtown today?! This will be going down in fashion history, be apart of it! @louisvuitton @virgilabloh #ludlow #history #green #exclusive
A post shared by Louis Vuitton Team NMRF (@louisvuitton_nmrf) on Jul 12, 2019 at 8:39am PDT

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Welcome to the neighborhood #louisvuitton #virgilabloh
A post shared by Adrian Wilson's art page (@plannedalism) on Jul 12, 2019 at 10:01am PDT

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LV Men’s FW19 Pop-Up #nyc #newyork #soho #louisvuitton
A post shared by Chris Walker (@walkofman) on Jul 12, 2019 at 10:48am PDT