PRSA-NY to Host Virtual Crisis Workshop with Social Simulator

When a crisis hits, communications can function as both the voice of the business community to leaders and customers, as well as a reliable source of relevant information to help businesses make real-time decisions in uncertain times.

The Public Relations Society of New York (PRSA-NY) will hold a Crisis Communications Simulation virtual workshop on Wednesday, October 28 from 5:00-8:00pm ET. The workshop will be led by Social Simulator and provide attendees with new insights to learn the guiding principles of crisis communications in a COVID-19 world.

Whether you're a seasoned or emerging communications professional, the workshop is designed to help you strengthen your skills and establish new relationships across the industry. The virtual crisis simulation will be brought to life with real-world case studies and culminate in an immersive exercise. During the workshop, attendees will work in virtual teams to respond to a real-time escalating scenario using innovative simulation software, before receiving constructive feedback from the session's expert moderators.

The workshop will be led by Christopher Malpass, an expert in crisis and reputation management, who leads Social Simulator in the USA. Malpass has worked extensively in the field of crisis communications, helping organizations from across sectors to develop, embed and test crisis preparedness programs. Additionally, the workshop will have guest speakers Julianna Hutson, Strategy and Communication Manager at Columbia University Irving Medical Center and Amina Colter, Vice President, Health at Edelman.

Ticket costs for the workshop are available to PRSA-NY members at $75, non-members at $100 and new professional and students at $65 per person. Additional information for the Crisis Communications Simulation will be emailed in advanced to attendees.

To purchase your ticket for the virtual workshop, please visit the PRSA-NY website here.