'Schitt's Creek' Sign Brings Complaint, Laughs To HV Town

COLUMBIA COUNTY, NY — Though no one knows exactly where the Emmy Award-winning "Schitt's Creek" comedy series is set, one Hudson Valley sign-making business put up a replica of the fictional town's welcome sign as a joke.

The sign, both in the television series and the one installed in front of Matthew Signs in Stockport, depicts the two founders of Schitt's Creek standing in a body of water in what could charitably be called a "suggestive pose."

According to the Times Union, one unnamed motorist wrote to the Stockport town clerk and the state Department of Transportation demanding that it be taken down because it was at least sexist, if not obscene.

Because of the complaints, Matthew Signs' co-owner Misty Brew-Kusewich said the banner, which was made originally for a "Schitt's Creek"-themed party, was joined by another sign that is also featured on the TV show, Syracuse.com reported.

The additional sign read: "Don't worry, it's his sister!"

During the first season of "Schitt's Creek," the father of the Rose family, which has relocated to the town after losing its fortune, points out the dubious quality of the welcome sign, after which the second sign is put in place by townspeople who believe that makes everything OK.

While Stockport public officials as well as the state DOT said they don't have jurisdiction over signage on private property, Brew-Kusewich said she's been getting a lot of calls leading to new customers, Showbiz CheatSheet reported.

She said people have been stopping by and taking pictures of the sign.

"Schitt's Creek" is streaming on Netflix. The series won seven major awards at the 2020 Primetime Emmy Awards, including lead actor and actress and supporting actor and actress for a comedy series as well as outstanding comedy series.