Business & Tech
Engaging Employees to Use Social Media to Build Your Brand
Public Relations Professionals of Long Island Presents Event Showing how the Power of Social Media can Grow Brands on Long Island and Beyond
Great Neck, NY (September 28, 2015) – The Public Relations Professionals of Long Island (PRPLI) recently presented “Engaging Employees to Use Social Media to Build Your Brand.” This event taught more than 35 individuals that through their social influence, employees can positively impact organizations, drive traffic to company profiles and websites and help build brands. This program discussed best practices and the tips, tricks and tools to overcome the challenge of getting employees active on social media.
“Social media should not be an afterthought, but rather an integral part of building brands,” said PRPLI President Kali Chan. “Employees are the best representatives to build the brands of businesses across Long Island and beyond.”
This event featured speakers: Kevin Vermeulen, the Co-Managing Partner of Good2bSocial; Theresa Jacobellis, Assistant Vice President, marketing at the Catholic Health Services of Long Island and the Assistant Vice President, public affairs and marketing at Good Samaritan Hospital Medical Center; and Cassie Rowan, Interactive Media and Marketing Manager at the Girl Scouts of Nassau County.
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Panelists discussed the organizational benefits when employees start sharing, liking and tweeting; suggestions to help employees build their own social media profiles; training techniques to encourage employees to start supporting their brand’s social presence; social media policies; metrics; and more.
“We knew this event would teach individuals about the power of social media, and all it can do to engage audiences and grow a brand,” added Kali Chan.
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About PRPLI Founded in 1990, the Public Relations Professionals of Long Island (PRPLI) is the largest regional trade association for PR and communications professionals. Members represent nearly every industry on Long Island, and are also sole practionners and NYC employees. The organization is dedicated to providing networking and educational opportunities year-round and advancing careers while supporting Long Island. Our annual spring awards program offers scholarships for students and honors individuals who are mentors, rising stars, media friends, community leaders, and lifelong PR professionals. For more information, visit us at PRPLI.org.