Westbury-HQ Jovia Financial CU Launches "Stash My Cash"

Westbury, NY; May 5, 2021 – Jovia Financial Credit Union, headquartered in Westbury, NY, has announced the debut of its Stash My Cash program, giving members another valuable savings tool on their journey to fiscal health. Stash My Cash is a smart and easy way for members to augment their current savings plans.

A not-for-profit, member-owned credit union with an 80-year history of serving Long Island, Jovia Financial Credit Union continually looks for new and innovative ways to help members make the most of their money. Jovia is the first credit union on Long Island to offer a round-up program that turns spare change into savings. Members are already receiving the program enthusiastically.

Key features of the Stash My Cash program are its ease of use and simplicity. Members sign up for the program once, and Jovia does the rest. Each time a member uses their Jovia debit card to make a qualifying purchase, the program automatically rounds up that amount to the nearest whole dollar and deposits the difference into a member-designated savings account. The more a member uses their debit card, the faster their savings grow.

"Since we launched our Stash My Cash program, Jovia members have already saved close to $10,000 in month one," stated Renu Dalessandro, chief marketing officer at Jovia Financial Credit Union. "We expect during the course of this initiative that members will save tens of thousands more within the first year. At a time when every dollar counts, we are certain that our loyal members will welcome the extra savings and it's our way of rewarding them with this added value."

From gas to groceries, take-out to movie tickets, retail purchases to prescriptions, the Stash My Cash program accelerates savings with every transaction, every day. Even online and recurring payments qualify, further multiplying the program's benefit. Existing Jovia members and new members who open a Jovia checking account with a debit card qualify to participate in the Stash My Cash program.

"The ability to leverage the earning power of everyday purchases is the whole idea behind the Stash My Cash program," said Renu Dalessandro, chief marketing officer at Jovia Financial Credit Union. "We want our members to have every tool and banking product at their disposal to grow their savings and help them meet their financial goals."

Both PIN-based and signature-based debit cards transactions qualify for Stash My Cash; ATM transactions do not qualify. Only personal checking accounts are eligible for the program. Each Stash My Cash withdrawal or deposit associated with a debit card transaction posts as a separate line item on account statements, making it easy to track progress. Transfers happen at the end of the day after the purchase has posted to the member's account.
Members can enroll in Stash My Cash online, by visiting a branch, or by calling Jovia.For more information about Jovia Financial, please visit www.joviafinancial.com,call 1-855-JOVIA4U, or Facebook at www.facebook.com/JoviaFinancialCreditUnion.

Jovia Financial Credit Union is one of Long Island's leading credit unions that has proudly offered its affordable banking services to Long Islanders for more than 80 years. With more than $3.8 billion in assets and over 200,000 members, Jovia has branches and a shared branch network throughout Nassau and Suffolk counties. To join Jovia, eligible members must live, work, attend school, or regularly conduct business in Nassau and/or Suffolk counties (excluding the townships of East Hampton, Southampton and Shelter Island). Existing Jovia members may also sponsor immediate family members or household members. Jovia has been named FORBES 2019 and 2020 Best in State Credit Union. For more information, visit www.joviafinancial.com, call 1-855-JOVIA4U, or Facebook at https://www.facebook.com/JoviaFinancialCreditUnion/.