Celebrate Black History Month with PRSA-NY on Feb. 24

The New York Chapter of the Public Relations Society of America (PRSA-NY), the leading organization serving communications and public relations professionals in the New York metropolitan area, will host "Meet The Media: Black History Month Edition" on Wednesday, February 24 from 5pm to 6pm ET on virtual platform Zoom.

Today, about three-quarters of newsroom employees are non-Hispanic white, compared with about two-thirds of all U.S. workers, according to a 2018 analysis from the Pew Research Center. About half of newsroom staff are white men, compared with about a third of the overall workforce. Meet The Media will focus on the Black experience in the media industry, and cover everything from the social justice movement to DEI in Corporate America, and best practices to build relationships with Black reporters and news outlets.

The event will be moderated by Sabrina Browne, Vice President of Marketing at PRSA-NY and an Account Director at BCW, a global communications agency. Browne has nearly a decade of experience counseling clients across the Fortune 500 to engage diverse consumers and stakeholders. In her role, Browne oversees earned media relations, executive visibility and go-to-market campaigns. In 2019, she received PRSA-NY's 15 Under 35 award, which recognizes young PR professionals who are changing the landscape of the industry.

In addition to Browne, four diverse voices from the media industry will serve as panelists:

• Doni Aldine, Editor-in-Chief, CULTURS: Doni Aldine is recognized by FOLIO as a 2020 TOP Women in Media Honoree. A globally mobile Afro-Latina and first-generation North American who, by age 19, lived in & identified with seven cultures on five continents, Aldine is passionate about creating community for cross-cultural populations. Aldine uses her global, multi-cultural background, academic training, and career experience in media, management and business to position CULTURS as the first-ever digital-first print publication & product marketplace of its kind - one that addresses global and mobile cultural identities, with emphasis on hidden diversity.
• Keyaira Boone, Contributing Writer, ESSENCE Magazine: Keyaira Boone is a digital content creator, columnist and New Jersey native. She is a regular contributor to ESSENCE.com and HelloBeautiful.com, where she pens their Model Monday column. Boone's content focuses on entertainment, culture and lifestyle. She has interviewed Tracy Morgan, Kelly Rowland, Tamera Mowry, Naturi Naughton and other influential voices
• Robert A. George, Editorial Board, Bloomberg: Robert A. George writes editorials on education and other policy issues for Bloomberg Opinion. George was previously a member of the editorial boards of the New York Daily News and New York Post. George has also worked as a senior writer at U.S. House of Representatives and a senior writer for Speaker of the U.S. House of Representatives.
• Brian Major, Managing Editor, Travel Pulse: A veteran travel journalist, media and content consultant, Brian is Managing Editor, Digital Guides & Publications/Caribbean for Travel Pulse, the go-to travel news source. With a background in cruise journalism and public relations, Brian has traveled extensively to emerging destinations including El Salvador, Guatemala and Haiti. He previously served as Director of Public Relations for the Cruise Lines International Assn. (CLIA) and was the Caribbean Tourism Organization’s 2015 “Inner Circle King” Award winner.

Attendees can register for Meet The Media at the organization's website. Tickets are priced at $25 for PRSA-NY members and $30 for non-members.