Nick Jonas And John Varvatos Celebrate JVxNJ Fragrance At Macy's

Nick Jonas stepped out on Friday night to promote his new fragrance JVxNJ at Macy's Herald Square. The 26-year-old actor and singer, who is engaged to actress Priyanka Chopra, was joined by John Varvatos, the creative mind behind the collaboration. The first 150 customers to purchase a fragrance received access to an exclusive Meet & Greet and photo op with Nick.

Daniela's Lens was there to cover all the action:

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5:48 p.m.
I arrive at Macy's. All my photographer colleagues are here. It's a big hello.
The event space on the ground floor of Macy's in the middle of the perfume section is already completely packed with guests, dance music is cheering up the crowd, and we are waiting to get in.

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5:55 p.m.
The PR team hands us our press credentials and walks us to the photographer pit in the middle of the scene. One of my favorite Jamiroquai songs is playing while we are escorted through the crowd, past the security, into the center of the action, upon a podium. It's like a boxer walks into the ring. I love those moments. I live for the access. It's almost as addictive as getting the perfect 'shot,' the one photo that runs in all the magazines.

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6:00 p.m.
The music is blasting and infectious. One earworm after another. I can't help but start moving to the beat. So do the other photographers. Some start singing along the lines.

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6:15 p.m.
"Three more minutes!" the PR gives us hand signs.

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6:22 p.m.
The crowd starts screaming! They are even louder than the music!

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6:23 p.m.
And there is Nick Jonas!

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6:24 p.m.
We snap away.

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6:25 p.m.
He takes one of the fragrance bottles and starts to spray. Ahhh!

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6:27 p.m.
And there is John Varvatos.
A few weeks ago I attended the JVxNJ launch party with Nick Jonas and John Varvatos. John always has the best parties during New York Fashion Week and so was his JVxNJ bash a night to remember. And it's no surprise that he knows how to transform Macy's into a dance fest and even get the photographers to move to the rhythm.

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6:32 p.m.
Done! John and Nick go off stage and head to the meet and greet. See you next fashion week, John!

I pack up my camera and head to the escalator. I need a new dress for this falls gala season and decide to do some shopping while I'm already here at Macy's.

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Daniela Kirsch is a renowned entertainment photographer and founder of NameFace — an event photo agency based in New York City. Through her creative expertise and unique visual style, Kirsch not only just knows more than just a thing or two about photographing A-list events, but is forever changing the way we interact with the entertainment industry. In June 2018, Kirsch teamed up with Patch to launch the photo series 'Daniela's Lens' offering weekly features from local events to red carpet magic.

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