New Rochelle Boosts Local Businesses With Discount Card

NEW ROCHELLE, NY — In a move that will drive visibility for and store traffic to New Rochelle’s "Featured Businesses," the city has launched a discount card to encourage new downtown residents to support the local economy. New Rochelle Mayor Noam Bramson said the city wants to ensure its downtown growth benefits everyone.

“These discount cards are a great way to introduce new residents to the outstanding businesses and restaurants in our community, so that their buying power boosts our economy, supports local entrepreneurs, and enhances our tax base,” he said.

Through this card, new downtown residents will have access to discounts and special offers from each Featured Business, incentivizing them to explore New Rochelle’s diverse local dining, retail, service and entertainment offerings while simultaneously growing the customer base of each small business.

As part of the city’s redevelopment plan, all New Rochelle businesses are invited to apply for this designation and the qualifying few — determined by five criteria that demonstrate customer appeal, commitment to excellence and compliance with all city ordinances — will receive Featured Business benefits including a profile on the Interactive Map, visibility in city advertising and co-marketing activities and free access to tools to expand their marketing reach to residents and visitors. Featured Businesses can be identified by a window decal corresponding to its category on the Interactive Map. Interested businesses can apply online at no cost by submitting a Featured Business application form.

The card will be presented to each new resident as they receive their keys from the building managers and will remain valid for 60 days from the start date of their occupancy. With the recent launch of CircuitNR in August, cardholders have the option to take advantage of complimentary on-demand rides along several routes through highly trafficked areas of New Rochelle’s thriving downtown.

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