New Rochelle Supermarket Opens On North Avenue

NEW ROCHELLE, NY — A 10,000 square-foot grocery store, which includes an attached laundromat, opened its doors recently on North Avenue in New Rochelle. New Rochelle Farms features a variety of fresh and prepared foods, seafood counter, butcher section, deli, salad bar area, juice bar and coffee bar.

The grocery store fulfills the community’s need for a quality food market along the stretch of North Avenue, according to city officials. As an added convenience, New Rochelle Farms is accessible via the new CircuitNR, the complimentary, on-demand electric shuttle service transporting riders along multiple routes throughout the downtown area.

The product selection contains a variety of organic, vegan and gluten-free product providing the community with healthy and delicious options. The laundromat uses the latest water-efficient machinery and is capable of accepting various payment methods including debit, credit and contactless ApplePay.

The co-owners are Jose Filipe and Jesus Diaz.

“Everyone knows how important it is for a neighborhood to be home to a high-quality supermarket,” Filipe said. “It’s a responsibility we take very seriously, and New Rochelle Farms stands ready to meet and exceed the community’s expectations. We look forward to serving the people of New Rochelle.”

The arrival of New Rochelle Farms advances the revitalization of the Lincoln Avenue corridor, according to District 3 Council Member Yadira Ramos-Herbert.

"It is a very exciting time for the Lincoln Avenue corridor," she said. "We welcome the opening of New Rochelle Farms as the next in a series of vital steps to move our community in a positive and vibrant direction."

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