PFM-Online open this week: Tues, 7:00pm thru Thurs, 10:00am

INVESTING IN A GREAT SPRING

2021 is soon underway, and the holidays are nearly behind us. While spring seems distant to us now, January is the month farmers invest in the outdoor growing season to come.

One place that helps farmers sustain their investment potential is our year-round market. With less than 25% of NYS farmers markets staying open year-round, each market dollar received by a farmer in winter is important. Pleasantville's winter market offers shoppers a way to continue connecting directly with the farms that supply their food. And those farms have really great foods to justify your trip to Memorial Plaza each Saturday.

Whether you're inspired to support regional farms, or simply want to create a delicious menu for the week, shop the Pleasantville Farmers Market and you accomplish both. See you at the Plaza!

PFM-O & NEWS YEARS:
OPENS Tues 7pm
CLOSES EARLY Thurs 10am

Adjusted Online Store Hours This Week
The Pleasantville Farmers Market is open this Saturday 9:00 - 11:30am. To accommodate New Years for our farmers, food artisans and their staffs PFM-O will open as usual Tuesday (tonight) at 7pm but it will close at 10am on Thursday (rather than be open to 7pm that night). Be sure to time your shopping so that preorders are in by Thursday morning for this reason.

To get underway placing preorders click Pleasantville Farmers Market Online after 7:00pm tonight.

Questions?
Email us at orders@pleasantvillefarmersmarket.org

Please note the new Market hours on Saturday in winter: 9:00 - 11:30am.

STRIVING TO BE THE BEST, EVERY WEEK

Last year the Market was among over a dozen Pleasantville businesses awarded the honor of “Best of Westchester” by voters in Westchester Magazine’s annual contest. As a community-based service, we’re proud of this feedback as an indication that we’re fulfilling our mission to our community, farms and food artisans -- year-round.Now the 2021 “Best of Westchester” first round voting is open. Please take a minute to VOTE TODAY for your favorite farmers market and all local, small businesses that have earned your loyalty.

TO BEGIN use this Best of Westchester link which takes you to the Reader's Ballot for Food & Drink to place your vote for a favorite farmers market in two categories: “Farmers Market” (listed as #34) and “Produce” (listed as #57). Then explore the other eight categories listing other great county-based businesses. Once you have voted, encourage fellow shoppers and family members to vote to help the contest garner more momentum. Thanks for participating!

Who's in (& not) this week?

View our Map of the Market to see where all vendors visiting this Saturday will be located in the marketplace.

Note: due to the holiday week Campanelli's Poultry Farm, Dutch Desserts and Red Barn Bakery are absent on 1/2.

In addition to our Weekly Vendors the Rotation Vendors listed below will also be in this Saturday.

• Cooper’s Daughter Spirits
• Fjord Vineyards
• Forward Roots

These rotation vendors are now in weekly:

• Conant Valley Jams
• Rock City Mushrooms (with their Dogwood Farm turkey items)
• Strudel House

Phelps Health Tip:
Lead Sponsor Phelps Hospital Northwell Health shares the following: "During the cold days of winter you should consider eating more carbohydrates like those from root vegetables – they help the body to sustain a little more weight, which is needed to insulate against the cold weather. Warming vegetables like potatoes, cabbages, carrots, onions, rutabagas, and winter squash all store well in cool, dark places, and can provide energy and comfort throughout the winter season". As we near the end of our stored squash season, both Mead Orchards and Gajeski Produce still have a variety of winter squash.

It's a long winter
please support your market!

We're so grateful to shoppers that have reached us recently with support as $10 and $25 Friends, $50 Harvest Heroes and $100 Winter Warriors. The Market is committed to staying open and safe for all our shoppers and producers, but it hasn't been easy – and these donations have become critical. Contributions of $50 and up come with amazing Market swag and no PFM-O pickup fees through March! If you wish to make a donation you can use this link, or donate through PFM-O when it is open - and THANKS in advance for your support - your collaboration helps make the outdoor Winter Market possible. Please note that because the Market is a 501 (c)(4) nonprofit organization, individual contributions are not tax deductible.

Know before you go:

Masks Are Mandatory & Other Guidelines
Help the Market remain a safe and efficient place to gather food. Masks are required to be worn while at the Market. Please send only one member of the family to shop. If arriving as a couple, bring enough reusable bags so you can splitting up shopping tasks. Do not use the Market at this time as a family outing as we must limit the number of people in the marketplace, and shopping is meant to be brief and purposeful. For more information about COVID-19 protocols for shoppers please click here. Your adherence to these shopping guidelines assists us in keeping the Market open to support residents and vendors alike.

Absolutely avoid the Market if you are sick. Especially so if you exhibit any symptoms of the COVID-19 virus (temperature of 100° or above, a cough, a sore throat, shortness of breath). The New York State Department of Health has set up a hotline at (888) 364-3065 where Department of Health experts are available to answer questions regarding COVID-19.

VENDOR HIGHLIGHTS for Saturday:

Did you enjoy Maple View Farm's microgreens, lettuces, mustard greens, bunched kale, pea shoots, claytonia and bunched red radishes over the holidays? By now it's time to stock up again and Maple View has their PFMO store ready for your preorders.

Pura Vida Fisheries
Pura Vida Fisheries uses its fresh seafood to create soups and other convenient items each week. This week they've added smoked sea scallops to their online store. No reason not to enjoy perfect seafood in the new year...

Spice Revolution has placed buttermilk panna cotta in their PFMO store. Here's the pitch: "We take Bobolink Dairy's cultured buttermilk, blend it with a rooibus creme caramel tea and a touch of our own Tahitian vanilla extract. This Italian style cooked cream dessert sits atop a coconut sugar sweetened wheat free tart crust. Creamy, rich & delicious." We hope we're not busting any New Years resolutions by mentioning this unique treat! Also they're highlighting access to more than 25 varieties of everyday or special finishing salts including: vintage merlot sea salt, rosemary lemon garlic sea salt, mesquite smoked sea salt, Cyprus flake sea salt, sriracha sea salt, lemon sea salt, lime sea salt, onion pink Himalayan salt, garlic pink Himalayan salt and many more.

Pika's Farm Table has added a vegetable pot pie to their store this week. Check out all their offerings for convenient and delicious items for meals this week.

Rock City Mushrooms: now bringing turkey parts from their Dogwood Farm as well. Browse their store to see the convenient products their have available (preorder-only) including ground, stir fry strips and many parts.

Kiernan Farm has their PFM-O store ready with beef sirloin tip roasts on SALE at $12.50/lb (reg. $16.50/lb) - please specify size. They've pork sausages at $12.00/lb -- buy three (mix & match) and get $5.00 off the total (choose from hot Italian, sweet Italian, breakfast varieties). Also, you can preorder 1lb of their ground beef for $11.75, or toggle down to order five 1lb packages to get $10.00 off the total order.

Hudson River Apiaries has their PFM-O store loaded with honeys to choose from, and they've added 8oz bottles of their own hyper-local bee pollen.

Bobolink Dairy & Bakehouse has added cranberry walnut breadsticks this week, and Bread Alone Bakery has added ciabatta panini this week. Yum!

Gajeski Produce has their PFM-O store loaded with items for your week's meals - dive in and get preordering.

Mead Orchards has crisp apples, rich squash and more. They've added Macintosh apples this week to their online store. Check out their items and preorder tonight!

Both Fjord Vineyards and Cooper's Daughter Spirits will be in to represent the Hudson Valley's innovative work in viticulture and distillery craft. Visit each to stock up for your holiday and January enjoyment.

Margery of Conant Valley Jams notes this week she'll have her second marmalade of the season, Blood Orange & Key Lime Marmalade. Over the holidays she used her Meyer Lemon Marmalade to cook a Chile Marmalade Duck with wild rice. Margery has recipes to share each Saturdays for creative use of her fruit-forward jams and marmalades.

Strudel House will be in on Saturday, 1/2 with sliced and whole strudels for your holiday sweet tooth.

IN THE COMMUNITY:

Shop Local Business Listing: Updated Daily
The Pleasantville Chamber of Commerce can help you stay connected to the small businesses that make Pleasantville such a wonderful place to visit and to live. Their Shop Local Business Listing is updated daily with the latest on store hours and pick up options. To view the listing visit pleasantvillechamber.com.