Popular Leder's Jewelry Perseveres Thanks To 'Loyal Customers'

ROCKVILLE CENTRE, NY — Millions have gotten the COVID-19 vaccination in an effort to stem the pandemic after more than a year. It means businesses will also get a much needed shot in the arm.

One such establishment is family-owned Leder's Jewelry. They opened their doors in 1948. Ben Leder is the third-generation jeweler. His father Lloyd is the president. The family's location on North Village Avenue actually predates the jewelry business, as Ben's grandfather's parents ran a housewares and toys store near the turn of the century.

During the height of the coronavirus pandemic last year, Leder said they shut from March until early June before finally returning to full-time hours by Labor Day.

"It's been up and down. Luckily, we have loyal customers," Ben Leder told Patch.

Initially, Leder reopened the business by appointment only. They didn't get much activity, but a saving grace was that they own the building and did not have to pay rent.

"We had a big overhead," he said. "We had a lot of bills to pay, so we did do the PPP [Paycheck Protection Program] and the disaster loans, as well, which was very helpful."

Leder admitted, as tough as it got, losing the shop was never in the plans.

"It never really crossed our minds that we would be that far in debt," Leder said.

Even though Leder's Jewelry was doing what it could to stay afloat, they would not take it out on customers, many of whom have been regulars for years.

"We have to stay competitive. Raising prices would probably just hinder us," Leder said.

While Leder said the cash register can be a roller coaster on any given week, overall, the remote aspect of work has proved to be an asset for their bottom line.

"I feel like we are getting more people who normally would have purchases in the city," Leder suggested.

Another positive sign for Leder's, and other local stores, the steady stream of foot traffic at nearby eateries.

"I think we're getting a new customer base from people that are frequenting the restaurants in the area," Leder said.