Neighbor News
Sea Grant's Award-Winning #BEachSAFEly Continues This Summer
Recent award for this COVID-19-inspired campaign marks third time in past seven years that Fair Media Council has bestowed SG with the honor
Stony Brook, NY, April 30, 2021 — In a virtual ceremony held last Friday afternoon, Sea Grant's COVID-19-inspired "#BEachSAFEly" campaign received a Folio Award from the Fair Media Council (FMC) for "Best Social Media Public Awareness Campaign" .
In the summer of 2020, at the height of the pandemic, as well as the middle of beach season, New York Sea Grant and the New Jersey Sea Grant Consortium developed and implemented this nine week social media campaign.
The nine bilingual (available in English and Spanish) illustrated messages for #BEachSAFEly, created by freelance designer Joel Davenport, not only focused on standard “ocean hazards” tips such as “Break the Grip of the Rip,” but also incorporated general safety and health concerns related to COVID-19 Other messages included: "Stay social, be distant"; "Don’t let your mask become marine debris!"; “Stay dry when waves are high”; and "Grab your sunscreen and sanitizer," among others.
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The campaign, which will continue again this summer on Facebook, Twitter and Instagram, was supported by a COVID-19 Rapid Response grant from National Oceanic and Atmospheric Administration (NOAA)’s National Sea Grant College Program.
Details on #BEachSAFEly and its recent award are featured in NYSG’s Spring 2021 newsletter, NY Coastlines, out next week. E-subscriptions can be made at www.nyseagrant.org/nycoastlines.
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Other highlights from the e-newsletter:
(a) A variety of stories focusing on “How Sea Grant benefits you in 2021.”
(b) Details on current funding and other opportunities
(c) A number of partner, national and regional news items, including the National Oceanic and Atmospheric Administration’s upcoming outlook for the hurricane season as well as the return of #BioBlitz in the Great Lakes region.
Since 1971, New York Sea Grant, a cooperative program of Cornell University and the State University of New York, has been one of 34 university-based programs under the National Oceanic and Atmospheric Administration's National Sea Grant College Program. More at www.nyseagrant.org.