Upper West Side's Largest Shopping Center Gets Renamed

UPPER WEST SIDE, NY — The building that houses the largest shopping center on the Upper West Side officially has a new name as of Monday.

The Time Warner Center, which The Shops At Columbus Circle is located within, is now officially the Deutsche Bank Center. There was a ceremony on Monday where the name was replaced at the front of the building.

The Deutsche Bank Center, which is located at 10 Columbus Circle, includes an Amazon Books, a Coach store, an H&M store, a Lululemon Location, and a Sephora — along with dozens of more retailers.

You can find the full list of stores here.

It was announced in 2018 that the Time Warner Center would be renamed the Deutsche Bank Center. Deutsche is preparing to move their headquarters into the building by the end of 2021 and has leased over a million square feet of the building — occupying all available offices except for the ones on the 2oth floor.

“As Deutsche Bank prepares to move its North American headquarters to One Columbus Circle later this year, the property has been officially renamed Deutsche Bank Center," said a statement by Related Companies, the landlord of the 10 Columbus Circle tower. "On May 24th, Jeff Blau and Christiana Riley, CEO of Deutsche Bank Americas, revealed the new Deutsche Bank Center marquee signage in celebration of the landmark building’s new name and tenant."

Here's more information about The Shops at Columbus Circle.