Foot Locker Opens New Washington Heights 'Power Store'

WASHINGTON HEIGHTS, NY — Shoe retail giant Foot Locker opened its newest "Power Store" concept in Washington Heights over the weekend, drawing a crowd of sneakerheads to Upper Manhattan.

The new store, located in a 9,000-square-foot space at 605 W. 181st St. near St. Nicholas Avenue, is the sixth "Power Store" opened by the shoe seller through a partnership with Nike. The stores are much larger than the typical Foot Locker, offer a selection of curated local brands and have a greater emphasis on a community-based, experiential shopping experience.

"We're focused on creating immersive brand connections that are authentically tied to the
neighborhoods we serve. By partnering with Nike, we're able to offer our customers a seamless
and friction-less retail experience that will serve and engage the Washington Heights community
beyond traditional brick and mortar capabilities," Foot Locker executive Frank Bracken said in a statement.

The "home grown" sneaker brands featured at the Washington Heights location include: Perico Limited, Lyfestyle NYC and Triangula Swag

Other perks offered through the Nike App at Retail technology allow shoppers to scan shoes to check store inventory and reserve shoes for in-store pickup.

The West 181st Street store will be open from 10 a.m. - 8 p.m. on Monday through Saturday and from 10 a.m. - 7 p.m. on Sunday.