Entrepreneurial Passion, Cohesive Team: Yorktown Business Profile

Every local business has a story worth sharing with the community. The plan behind this series at Patch is to shine the spotlight on all our favorite local businesses, and to learn a little about the ones we may not know that well.

This is as much about supporting local businesses as it is about celebrating the places and faces that make our community special. Click here to get to a simple form where local business owners can answer a few quick questions to be part of this ongoing feature.

Our spotlight today is on Roy Sokol.

Business: Roy Sokol Realty
Owners: Roy Sokol
Website: www.RoySokolRealty.com
Address: 1977 Baldwin Rd, Yorktown 10598

How did you come up with the name?
Family name. Tradition created.

Why choose that location? Why start a business in this town?
Yorktown is the type of place where the family value is dominant & once you’re here, never want to leave.

Briefly, what business are you in?
Real Estate

What’s the most difficult moment or challenge you’ve faced as a business owner?
Economic meltdown.

Were there any challenges that made you second guess your decision to be an entrepreneur?
Never. Entrepreneurial passion is something that burns from within.

What’s been your favorite moment or proudest achievement since opening?
Knowing that I’ve made life event changes in my clients’ lives.

What’s the most innovative idea your employees or customers have had that you put into practice?
A brokerage that works as a true cohesive team instead of a group of independant contractors.

How do you deal with difficult customers?
We utilize DISC Communication methods.

How does your business give back or get involved in the community?
We advertise at local golf course, participate in Elks, VFW &watch American Legion.