Yorktown Business Spotlight: Marketing was Critical When This Business was Starting Up

Every local business has a story worth sharing with the community. This series is as much about supporting companies as it is about celebrating the places and faces that make our community special.

The plan behind this series at Patch is to shine the spotlight on all our favorite local businesses, and to learn a little about the ones we may not know that well. This is as much about supporting local businesses as it is about celebrating the places and faces that make our community special.

Here’s a link to simple form where local business owners can answer a few quick questions to be part of this ongoing feature.

Our spotlight today is on Mark Lieberman.

Business: Bark Busters Home Dog Training
Owners: Mark Lieberman
Website: www.BarkBusters.com
Address: Yorktown Heights

How did you come up with the name?
We train dogs in the owner’s home and “Ghost Busters” was a popular movie at the time.

Why choose that location? Why start a business in this town?
Live in Yorktown and it’s convenient for serving both Westchester and Putnam County residents.

Briefly, what business are you in?
Train the family dog.

What’s the most difficult moment or challenge you’ve faced as a business owner?
The start up period - first year. No one knew the brand and marketing was critical.

Were there any challenges that made you second guess your decision to be an entrepreneur?
None.
I went from corporate life to businessman and I loved every minute.

What’s been your favorite moment or proudest achievement since opening?
Receiving numerouse client testimonials and being interviewed by CBS, Cablevision News and several newspapers.

What’s the most innovative idea your employees or customers have had that you put into practice?
Sending out monthly newsletter with tips to clients.

How do you deal with difficult customers?
I offer a lifetime guarantee which gives customers peace-of-mind - knowing I’ll come back at no charge to help with new or ongoing issues.

How does your business give back or get involved in the community?
Charitable contributions to school, dog shelter and health related causes.