How to Succeed in Business in a Digital World

A panel of business experts well-schooled in digital strategy and tactics is presenting a free public lecture at Harcum College on Thursday, April 4, 2019, called, “Success in a Digital World: How to Make a (Good) Living.” The event begins at 4 p.m. and will be held in the Strauss Family Rotunda of the Trout Library on Bryn Mawr campus.

It is free and open to the public.

Panelists include Don Miksit, Chief Operating Officer & Media Director of M Shop 360 and Business Instructor at Harcum College; Ed Zawora, Program Director of Digital Design at Harcum College; Barbara Bosha, Founder & President of Bosha Design+Communications (BD+C); and Emily Desimone, Digital Media Analyst at the Aloysius, Butler & Clark (AB&C) Agency. The event will be moderated by Gale Martin, Director of Communications & Marketing at Harcum College.

The panel will address topics such as website development and optimization, relationship marketing, social media marketing, expert management, being a problem-solver, digital noise, women owned businesses, the value of understanding basic analytics, the importance of conversions, and many more forward-thinking digital and business concepts.

These days there is no such thing as success in business “without really trying.”

The event is co-sponsored by the Annual Lecture Series and the Women in Business and Leadership Initiative at Harcum College. Registration in advance of the event is requested at harcum.edu/lecture.

About Harcum College

Harcum College, one of Pennsylvania’s first independent, associate’s degree-granting colleges, was founded in Bryn Mawr, PA in 1915, and was the first college in Pennsylvania chartered by the state to grant associate degrees. Harcum offers fully accredited, career-ready majors in nursing, the allied health professions, business, and social sciences, on campus and regionally, as well as lifelong learning programs and certificate programs.