Urinal Video Games Installed at IronPigs' Baseball Park

The IronPigs will have one of America's first.

Coca-Cola Park will be the first sports venue in the world to feature a new "Urinal Gaming System,” allowing fans to interact with the world's only truly hands-free urinal game controller, the Lehigh Valley IronPigs announced today.

The p-controlled video game systems will be featured within all men's restrooms at Coca-Cola Park.

"These games are sure to make a huge splash," quipped IronPigs General Manager Kurt Landes. "Our fans are always looking for the next big thing and these 'X-Stream games' are another example of our commitment to providing an unparalleled entertainment experience in all aspects of Coca-Cola Park."

When a user approaches the urinal, the video console flips into gaming mode, using patented technology that detects both his presence and stream. The user engages with the screen by aiming in different directions to test their agility and knowledge. 

The Urinal Gaming System was created and developed by United Kingdom-based Captive Media.

Upon completion—an average of over 55 seconds according to published research—users will receive their score and a code to enter.

They can then view their position on the leader board or check the website to see how they stack up with the rest of that night's competition. High scores will be displayed in real-time across various videoboard displays within Coca-Cola Park. 

"Baseball fans know all about RBI, ERA and OBP," said Dr. Angelo Baccala of Lehigh Valley Urology Specialty Care and chief of Lehigh Valley Health Network's division of urology. "But when it comes to their own PSA, many men don't have a clue. We see this game as a fun and unique opportunity to remind men about the importance of prostate health."

Lehigh Valley Health Network is sponsoring the gaming urinals.

There are a number of games planned for the 2013 season, including alpine skiing, which allows users to speed their way through snowy mountains on a snowmobile while attempting to hit cartoon penguins. The games will rotate throughout the season.

Captive Media's technology was in development for four years prior to debuting in venues in the UK in 2012. Coca-Cola Park is their first North American sports venue.